Prada Elevates Sportswear in Its Latest Linea Rossa Campaign

Avant-garde techniques and aerodynamic lines.

Fashion
949 Hypes

After reviving its iconic Linea Rossa line last year, Prada is now back with a new collection for the label. This time around, the Spring/Summer 2019 collection features a handful of garments that are designed with ultra-functional minimalism, and combines avant-garde techniques with sleek and aerodynamic lines.

The pieces arrive in breathable and waterproof fabrics, a characteristic of Linea Rossa, and all garments have been fitted like performance wear. For SS19, pieces arrive in silver, black and white hues, all sporting Prada’s signature red logo band. The Prada Linea Rossa campaign showcases the movement and athleisure aspect of the high-end garments, bridging the gap between fashion and sportswear.

Take a look at the Spring/Summer 2019 campaign in the gallery above, and shop Prada’s Linea Rossa collection at Prada.

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