Fashion

Prada Elevates Sportswear in Its Latest Linea Rossa Campaign

Avant-garde techniques and aerodynamic lines.

By
1,306 Hypes

Prada Elevates Sportswear in Its Latest Linea Rossa Campaign

Avant-garde techniques and aerodynamic lines.

After reviving its iconic Linea Rossa line last year, Prada is now back with a new collection for the label. This time around, the Spring/Summer 2019 collection features a handful of garments that are designed with ultra-functional minimalism, and combines avant-garde techniques with sleek and aerodynamic lines.

The pieces arrive in breathable and waterproof fabrics, a characteristic of Linea Rossa, and all garments have been fitted like performance wear. For SS19, pieces arrive in silver, black and white hues, all sporting Prada’s signature red logo band. The Prada Linea Rossa campaign showcases the movement and athleisure aspect of the high-end garments, bridging the gap between fashion and sportswear.

Take a look at the Spring/Summer 2019 campaign in the gallery above, and shop Prada’s Linea Rossa collection at Prada.

Read Full Article

What to Read Next

Drop Everything, Beyoncé Just Released a Surprise Album
Culture

Drop Everything, Beyoncé Just Released a Surprise Album

Listen to ‘HOMECOMING: THE LIVE ALBUM’ here.
4,301 Hypes

Watch K-Pop Group BTS' Live Global Press Conference Here
Music

Watch K-Pop Group BTS' Live Global Press Conference Here

In celebration of the ‘Map of the Soul: Persona’ album.
3,243 Hypes

Our Five Favorite Instagram Accounts This Week: Swimwear Brands You Need to Know
Fashion 

Our Five Favorite Instagram Accounts This Week: Swimwear Brands You Need to Know

We’ve handpicked some vacation-ready selections.
4,842 Hypes

Here Are 10 Chunky Summer Sandals With Sneaker Soles 
Footwear 

Here Are 10 Chunky Summer Sandals With Sneaker Soles 

The Archlight, Cloudbust and Instapump Fury are updated for warm weather wear.
74,218 Hypes

Tiffany Young's 'Lips on Lips' Merch Is Now Available to Shop Online
Culture

Tiffany Young's 'Lips on Lips' Merch Is Now Available to Shop Online

Including the “Not Barbie” crewneck sweater.
2,334 Hypes

Get a Full Look at A$AP Rocky's AWGE x Needles Capsule Collection
Fashion

Get a Full Look at A$AP Rocky's AWGE x Needles Capsule Collection

Arriving at select storefronts soon.
3,085 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.