Culture

Nike Launches "Dream Further" Campaign Ahead of Women’s World Cup France 2019

“Don’t change your dream. Change the world.”

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Nike Launches "Dream Further" Campaign Ahead of Women’s World Cup France 2019

“Don’t change your dream. Change the world.”

With the FIFA Women’s World Cup France 2019 fast approaching, Nike has unveiled a new “Dream Further” campaign film to honor and celebrate female footballers across the globe.

Taking on the perspective of a 10-year-old footballer from California, Makena Cooke, the three-minute video explores the young athlete’s ambitions as she dreams about the future of sports alongside women she admires, including the likes of Dutch football player Lieke Martens, Crystal Dunn of the U.S. Women’s National Team and Wang Shuang from China. As the action-packed visual journey comes to an end, the campaign concludes with an empowering slogan: “Don’t change your dream. Change the world.”

The short film marks the next chapter of Nike’s iconic “Just Do It” series, which originated from an advertisement of the sports giant 30 years ago. In the past year, Swoosh has also released a number of other memorable campaign videos, including “Dream Crazy” featuring Colin Kaepernick, “Dream Crazier” narrated by tennis star Serena Williams, as well as “Dream With Us” highlighting the U.S. Women’s National Soccer Team.

Hit play above to watch the newly released video. While you are here, read our interview with U.S. soccer player Alex Morgan on the growth of women in sport, and the challenges and discrimination they still face.

To coincide with the upcoming Women’s World Cup, Nike has also recently revealed special collaborations with fashion designers including AMBUSH‘s Yoon Ahn, Marine SerreMadeMe‘s Erin Magee and KOCHÉ‘s Christelle Kocher. Head over here to see the co-branded pieces.

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