Fashion

Victoria's Secret Accused of Stealing Designs from Celebrity-Favorite Fleur du Mal

On top of controversy surrounding child sex trafficking allegations of its parent company’s CEO.

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5,786 Hypes

Victoria's Secret Accused of Stealing Designs from Celebrity-Favorite Fleur du Mal

On top of controversy surrounding child sex trafficking allegations of its parent company’s CEO.

After calling out Kim Kardashian for copying sunglasses designs from Emilio Pucci, Diet Prada has revealed documents from insiders showing that Victoria’s Secret stole designs from high-end lingerie label Fleur du Mal for its upcoming fall collection. The comparison shots of products from the two brands seem almost identical, as seen below.

According to the fashion watchdog, an associate buyer at the lingerie giant placed a massive web order worth $12,656 USD from Fleur du Mal. The Instagram post not only included comparison shots of the two designs, but also the actual receipts showing the purchase. The allegedly copied designs come from the high-end brand’s Lily collection featuring bras and panties priced around $48 USD to $148 USD. “Half of the order was for Fleur du Mal’s embroidered and appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS’ website and Instagram two days ago (at half the price),” the caption reads.

Other than the copied designs, however, the two brands are seen to have some connections – Fleur du Mal’s founder Jennifer Zuccarini previously worked as design director at Victoria’s Secret from 2008 to 2011, leaving to start her brand in 2012. Being loved by A-list celebrities like the Kardashians, Ashley Graham and Lady Gaga, the brand quickly gained popularity. As of now, both parties have yet to make a statement regarding the allegations, but Fleur du Mal uploaded a photo of the bra in question shortly after Diet Prada shared its post.

Stay tuned as more details surface. Meanwhile, read about the real reason why supermodel Karlie Kloss left Victoria’s Secret.

 

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Hey @victoriassecret , you really built up that bad karma last November, huh? Not long after Ed Razek’s trans/fatphobic comments in an interview with Vogue, an associate buyer at the Columbus, Ohio-based lingerie company placed a $12,656 web order from @fleurdumalnyc . Half of the order was for Fleur du Mal’s embroidered and appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS’ website and Instagram two days ago (at half the price). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a bit more complicated than just your typical knockoff story though. Could there be bad blood boiling below the surface at VS? Jennifer Zuccarini, Fleur du Mal’s founder, previously co-founded the lingerie brand Kiki de Montparnasse in 2005 and followed with a three year stint as design director at Victoria’s Secret from 2008-2011. The following year, Fleur du Mal was born, growing into a successful brand and celeb-favorite while VS’ sales continued to decline. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But their troubles don’t stop there. The recently exposed ties between L Brands’ CEO Les Wexner and Jeffrey Epstein Epstein, sent stock shares of VS’ parent company tumbling to the lowest they’ve been in nearly a decade. Epstein, a close friend and former financial advisor to Wexner, has of course been making headlines after being indicted on child sex trafficking charges. The day of his arrest last weekend, a trove of naked photos of underage girls was uncovered in his Upper East Side mansion, a home that was formerly owned by Wexner and reportedly transferred over to Epstein for $1. Hella shady and creepy, if we’ve ever seen it. Supermodels, it might be time to really rethink your contracts with Victoria’s Secret. Here’s to L Brands’ shares and VS’ profits tumbling even deeper lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #fleurdumal #lingerie #lace #silk #embroidery #lily #black #victoriassecret #edrazek #lbrands #leswexner #jeffreyepstein #transphobia #fatphobia #ecommerce #onlineshopping #linkedin #vsfashionshow #scandal #corporation #indiebrand #ripoff #ootd #femaleowned #womanowned #dietprada

A post shared by Diet Prada ™ (@diet_prada) on

 

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Taking a closer look at the new floral embroidery in our Fall Preview collection, as seen on @negin_mirsalehi. #regram

A post shared by Victoria’s Secret (@victoriassecret) on

 

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Our favorite Lily Embroidery collection is back ? the Demi Bra now in B – G cups #fleurdumal

A post shared by Fleur du Mal (@fleurdumalnyc) on

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