Fashion

Kim Kardashian Just Won $2.8M USD in a Lawsuit Against Missguided

The fast fashion brand kept tagging her in their Instagram posts for marketing purposes.

By
15,443 Hypes

While preparing to become a qualified criminal justice lawyer, Kim Kardashian has recently won around $2.8 million USD in a lawsuit against Missguided. The fast fashion brand had been creating replicas of her outfits and tagging the star in its Instagram posts for promotional purposes.

Kardashian won by forfeit after Missguided failed to respond to the lawsuit. The company was ordered by a California judge to pay $2.7 million USD in addition to $59,600 USD for attorney fees to the KKW Beauty founder, and also to cease using Kardashian’s trademarks for the purpose of selling its products.

The original argument made by Kardashian in her lawsuit was that the online clothing store had profited off of her brand. It included screenshots from Missguided’s online store and social media outlets with Kardashian and some of her outfits. Customers were able to shop the fast fashion label’s clothes by clicking on photos of Kardashian. According to the judge’s statement, Missguided had “repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”

Missguided has not provided an explanation as to why it didn’t respond to the lawsuit, but images of Kardashian have been deleted from their social media accounts since.

Earlier this year, Kardashian took to social media to criticize fast fashion brands like Missguided for knocking off her outfits, even before she “wore them in real life,” raising questions by outlets like Diet Prada of whether she is actually affiliated with these brands. For more information, read about the original lawsuit she filed against Missguided in February.

Read Full Article
Share this article

What to Read Next

Pete Davidson Hops in the Shower With Kim in 'The Kardashians' Season 2 Teaser
Film & TV

Pete Davidson Hops in the Shower With Kim in 'The Kardashians' Season 2 Teaser

Watch the trailer and check out the release date here.
8,730 Hypes

Fenty Beauty's Hydrating Lip Stain Hits Different
Beauty

Fenty Beauty's Hydrating Lip Stain Hits Different

Available in “Mai Type,” “Berry Banger,” “Strawberry Sangria” and “Zesty Bestie.”
7,841 Hypes

Kim Kardashian Shares How She Started Dating Pete Davidson
Entertainment

Kim Kardashian Shares How She Started Dating Pete Davidson

“Okay, you guys have stalked me long enough. I’ll finally answer you. So this is how it went down with Pete.”
1,978 Hypes


Jordan Brand Debuts Its Own Clogs
Footwear

Jordan Brand Debuts Its Own Clogs

Add this minimal design to your footwear collection.
8,923 Hypes

Cop Fall and Winter Essentials From BAPE's FW19 Collection
Fashion

Cop Fall and Winter Essentials From BAPE's FW19 Collection

Get your wallets ready.
6,327 Hypes


5 Things You Didn't Know About Maya Hawke, Robin in 'Stranger Things' Season 3
Film & TV

5 Things You Didn't Know About Maya Hawke, Robin in 'Stranger Things' Season 3

She’s going to be your new favorite star from the Netflix series.
41,756 Hypes


BT21 x innisfree Team up on Limited-Edition Skincare Collection
Beauty

BT21 x innisfree Team up on Limited-Edition Skincare Collection

The Pore Clearing Clay Mousse Mask will be your new K-beauty favorite.
19,702 Hypes

Halle Bailey Will Play Ariel in Disney’s Live-Action ‘The Little Mermaid’
Culture

Halle Bailey Will Play Ariel in Disney’s Live-Action ‘The Little Mermaid’

Ariel’s voice will be interpreted by the R&B singer.
5,063 Hypes

CL Talks Confidence, Beauty and Landing Her Signature Smokey Winged Liner Look
Beauty Music 

CL Talks Confidence, Beauty and Landing Her Signature Smokey Winged Liner Look

The K-pop star takes us behind the scenes of Urban Decay’s “Pretty Different” campaign shoot.
11,722 Hypes

Heron Preston’s New Levi’s SS20 Collaboration Reminds Us That Mistakes Are Okay
Fashion

Heron Preston’s New Levi’s SS20 Collaboration Reminds Us That Mistakes Are Okay

Featuring fuchsia denim silhouettes.
4,066 Hypes

adidas Originals Brings the adicolor Collection Back For FW19
Fashion

adidas Originals Brings the adicolor Collection Back For FW19

The multicolored collection is every a sportswear fan’s dream closet.
4,780 Hypes

Swimwear as Daywear: How to Wear Bathing Suits off the Beach
Fashion 

Swimwear as Daywear: How to Wear Bathing Suits off the Beach

Get some inspo from our editorial featuring summer-ready pieces by Stussy, MISBHV and more.
8,673 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.