Kim Kardashian Just Won $2.8M USD in a Lawsuit Against Missguided
The fast fashion brand kept tagging her in their Instagram posts for marketing purposes.
While preparing to become a qualified criminal justice lawyer, Kim Kardashian has recently won around $2.8 million USD in a lawsuit against Missguided. The fast fashion brand had been creating replicas of her outfits and tagging the star in its Instagram posts for promotional purposes.
Kardashian won by forfeit after Missguided failed to respond to the lawsuit. The company was ordered by a California judge to pay $2.7 million USD in addition to $59,600 USD for attorney fees to the KKW Beauty founder, and also to cease using Kardashian’s trademarks for the purpose of selling its products.
The original argument made by Kardashian in her lawsuit was that the online clothing store had profited off of her brand. It included screenshots from Missguided’s online store and social media outlets with Kardashian and some of her outfits. Customers were able to shop the fast fashion label’s clothes by clicking on photos of Kardashian. According to the judge’s statement, Missguided had “repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”
Missguided has not provided an explanation as to why it didn’t respond to the lawsuit, but images of Kardashian have been deleted from their social media accounts since.
Earlier this year, Kardashian took to social media to criticize fast fashion brands like Missguided for knocking off her outfits, even before she “wore them in real life,” raising questions by outlets like Diet Prada of whether she is actually affiliated with these brands. For more information, read about the original lawsuit she filed against Missguided in February.
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Hey Kim, we’re onto your little game. Just when you thought nothing would top the fake-out “confession” of Kendall’s Proactiv ad, the Kardashians do it again. @kimkardashian posted a picture of herself in an old dress Kanye made for her, presumably under his Yeezy label, with a pithy caption pleading for fast fashion brands to let her wear the dress before knocking it off. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Three hours after her post, it popped up on quick-turn retailer @missguided , who has entire website sections dedicated to kopying the Kardashian style. Last year, Fashion Nova famously dropped their own versions of Kylie’s custom birthday looks mere hours after she posted them. The lack of transparency around celebrity endorsements is a big problem facing social media. We think we smell a rat. Dieters, is this a thinly veiled collab, or does Missguided have a secret atelier of magical elves making stretchy dresses round the clock and shooting them on Kim K doppelgängers? Lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #kimkardashian #missguided #literally #fastfashion #collab #transparency #designer #yeezy #ye #kanye #kimye #collaboration #magicalelves #speedtomarket #retail #luxurybrand #kardashian #kuwtk #fashionnova #ootd #wiwt #dietprada