As rumored earlier in April from all the teasers she has been revealing for several months, Lady Gaga has finally announced the official launch of her own beauty line. Under the title Hause Laboratorie, the artist will be releasing the first range of products of her brand through Amazon.
Along with her announcement on social media, the hausbeauty.com website went live along with the @hauslabs Instagram account and Youtube video titled Our Haus. Your Rules. “The last thing the world needs is another beauty brand,” the artist narrates at the beginning of the video, but quickly adds, “Too bad!” While product details have not yet been revealed, according to the Business of Fashion the label will offer a range of “multi-use color items for cheeks, eyes and lips in six shade families and kits containing all three products priced at a relatively affordable $49.”
Hause Laboratorie’s launch will take place exclusively on Amazon in September, with pre-orders available at the brand’s official website starting July 15.
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga