Update: Lady Gaga has been very quiet about her reported makeup label, Haus Beauty, but now more information has surfaced surrounding the anticipated line. The Las Vegas Review Journal is reporting that the singer is planning to launch the brand with a boutique placed on the Las Vegas strip. Sources say the boutique will open its doors right next to Park Theatre at the Park MGM Grand, where Gaga has held a residency since late 2018.
Apparently, the reported store will open where merchandise for headline acts is usually sold, and will open in May. Make sure to stay tuned as any more information surfaces, and meanwhile, don’t miss that Lady Gaga is also co-charing the upcoming Met Gala. To learn more about the event, read our breakdown of this year’s theme here.
It goes without saying that Lady Gaga is a woman with many talents, from singing and dancing, to acting in American Horror Story as well as her latest movie, A Star Is Born. Now, the singer is tapping into a whole new realm: Beauty.
Gaga has previously released fragrances, as well as a collaboration with MAC Cosmetics, but this time around it looks like the star is releasing her own beauty label. The singer’s company Ate My Heart applied for a trademark for a brand called Haus Beauty in May 2018, and now the brand has been teased on social media.
As of now, there’s only a website with an email sign-up and no other information available. It remains to see when we can expect the brand to launch, but make sure to watch this space as any updates surface, and sign up for Haus Beauty here.