Danish label GANNI is finally coming to the UK, opening its first flagship store in London‘s bustling Soho area. Not only will the store feature all collections and pieces from the brand, but will also offer three exclusive London styles, only available to the in-store customers.
“Opening a GANNI store in London is a dream come true, it’s a city that has always had my heart – I’ve been coming to the city for inspiration since I was a teenager. It was my first big city experience, coming from a small town in Northern Denmark, my whole world cracked open,” said creative director Ditte Reffstrup on the opening. The new retail space also features sustainable elements including unique display podiums made from recycled plastic waste, trays made from pressed fabrics and more.
The store is opening its doors on August 16. Make sure to pay a visit if you’re passing through London, and get a closer look at the space in the gallery above.
36 Beak Street