Réalisation Par Dropped a Film To Celebrate Its New London Flagship Store
And 10 years of the brand.
Réalisation Par is landing permanently in London, opening a multi-sensory flagship store in Mayfair to celebrate a decade of business. Founders Alexandra Spencer and Teale Talbot collaborated with designer Sophie Baker to shape the space, matching the playfulness of their clothing. To honor the launch, the brand debuted a cinematic short film starring “Dreamgirls” Alyson Dubey, Olega Obumova, Ch’lita Collins, Deba Hekmat, Skye Jones and Saskia Lambert, with Jim Ceaser appearing as the doorman, capturing the energy of the neighbourhood.
The retail destination is designed to mimic a layered private apartment rather than a commercial store. Visitors enter through a gallery-style walkway that leads to a concealed VIP selfie room draped in baby-blue silk panels by James Hare. Underfoot, custom leopard-print carpeting meets goatskin walls, while a restored analogue film photo booth featuring a tiger-print interior offers something tangible for you to take away after your visit.
Blending nostalgia with modern technology, the dressing rooms house handheld video cameras, while elsewhere CCTV systems project guests onto digital wall screens in real time. The location also features a functional red rotary phone connected to Scott’s restaurant across the street. The level of detail and thoughtful design just proves that Réalisation Par knows exactly what we want. Get ready to see this all over your feeds soon.
The new flagship is now open at 95 Mount Street in London. Check out the film here, and take a look at the BTS polaroids above. Head to the brand’s website for more.
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