Nike Just Dropped Women's Exclusive Joyride Optik Sneakers

Arriving in black and white.

Footwear
1,172 Hypes

Nike recently introduced its new Joyride technology featuring an innovative system of tiny microbeads created for cushioning the sneaker sole. Today marks the global release of the original Joyride sneaker, and with the launch, a women’s exclusive silhouette has appeared as well.

Dubbed the Nike Joyride NSW Optik, the laceless sneaker is sleek and sporty, making it not only easy to slip on and off, but also easy to match with all your cozy outfits. The upper is crafted with stretchy neoprene, giving the silhouette a mix of scuba vibes and an overall clean, technical look. Angled zipper closures with large fabric hang tag tabs, as well as the textured leather heel and collar details, add notes of playfulness while still staying modern. The translucent sole has added heel height compared to the original Joyride sneaker, and of course, is filled with plastic TPE microbeads for comfort. Swoosh branding is embossed into a plastic piece embedded just above the midsole as well as on the heel.

The “Pure Platinum/White/Wolf Grey” iteration features a white upper with grey details. Bright orange hang tags match with the orange Joyride beads in the heel. If the pop of color is too much for you, you can switch out the hang tags for a grey shade. The “Black/Racer Blue/Total Crimson” colorway is designed with an entirely black upper. A gradient hang tab fades from red to blue, and the microbeads mirror the colors in the same red and blue hues.

The Nike Joyride NSW Optik sneaker retails at $190 USD, and you can cop both pairs at Nike’s online store as well as Nike retailers such as atmos. If you’re wondering what other sneakers have dropped today, take a look at Opening Ceremony x Skechers’ colllaboration.

Read Full Article

What to Read Next

Off-White™ Debuts Exclusive Green Low-Top Logo Sneaker
Footwear

Off-White™ Debuts Exclusive Green Low-Top Logo Sneaker

The design also arrives with the brand’s signature zip tie.
1,356 Hypes

Daily Paper Releases FW19 Collection Filled With Tie-Dye & Snakeskin Prints
Fashion

Daily Paper Releases FW19 Collection Filled With Tie-Dye & Snakeskin Prints

The latest drop is made up of suiting and striking separates.
960 Hypes

6 British Actresses You Need on Your Radar
Entertainment 

6 British Actresses You Need on Your Radar

Emma Mackey, Aimee Lou Wood, Jodie Comer and more.
3,474 Hypes

What Exactly Is Anna Wintour's New Condé Nast Role?
Fashion

What Exactly Is Anna Wintour's New Condé Nast Role?

It’s actually a promotion.
831 Hypes

If You Love The Ordinary You'll Be Obsessed With Its Sister Brand, NIOD
Beauty

If You Love The Ordinary You'll Be Obsessed With Its Sister Brand, NIOD

A must-try for beauty lovers.
1,920 Hypes

Meet the DJs Breaking the Standard in the Latest Reebok MYT Campaign
Fashion 

Meet the DJs Breaking the Standard in the Latest Reebok MYT Campaign

Evolution of the underground.
1,125 Hypes

More ▾