Beauty

Crown Affair Reimagines Your Everyday Haircare Routine

Founded by Into The Gloss alum Dianna Cohen.

By
1,692 Hypes

Crown Affair Reimagines Your Everyday Haircare Routine

Founded by Into The Gloss alum Dianna Cohen.

Newly launched haircare brand Crown Affair is on a mission to empower customers by re-imagining their everyday beauty routine with accessible yet luxurious essentials. Founded by marketing and advertising mogul Dianna Cohen, formerly of Into The Gloss and listed among Forbes‘ 2019 ”30 Under 30,” Crown Affair has introduced a range of four no-nonsense products, including a hair brush, comb, oil and towel.

The Brush, handmade in Italy, works with all hair textures. Boar bristles distribute hair’s natural oils, stimulate the scalp and boost volume. The stylish tortoiseshell Comb is perfect for detangling delicate, wet hair without causing any breakage and the Towel prevents frizz. Lastly, the Oil blends tsubaki seed and meadowfoam seed to retain moisture and protect the hair from heat styling. Incorporating a clean approach to haircare, Crown Affair never uses any sulfates, parabens and other harmful ingredients in its products.

The new Crown Affair haircare collection ranges from $38 to $62 USD, and can be purchased on the brand’s website.

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