Fashion

Each Look Tells a Different Story in Alexander McQueen's SS20 Campaign

Set in a dreamy beach house.

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Each Look Tells a Different Story in Alexander McQueen's SS20 Campaign

Set in a dreamy beach house.

While we’re gearing up for Fashion Month following Paris Couture Week, Sarah Burton has unveiled dreamy campaign visuals for Alexander McQueen‘s Spring/Summer 2020 season. The collection features voluminous, puffy silhouettes as spotted last October on the runway.

Directed by M/M Paris and featuring Imaan Hammam, Vivien Solari and Felice Noordhoff, the campaign is set in a beach house. “Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile,” Burton mentioned in a press release. Highlighted looks include a puffed-sleeve linen dress and asymmetrical organza dress paired with a deconstructed tailored jacket in black.

Scroll through the gallery above for the full Alexander McQueen SS20 campaign. For more fashion news, check out Louis Vuitton’s retro-inspired lookbook. 

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