Fashion

Each Look Tells a Different Story in Alexander McQueen's SS20 Campaign

Set in a dreamy beach house.

By
5,334 Hypes

Each Look Tells a Different Story in Alexander McQueen's SS20 Campaign

Set in a dreamy beach house.

While we’re gearing up for Fashion Month following Paris Couture Week, Sarah Burton has unveiled dreamy campaign visuals for Alexander McQueen‘s Spring/Summer 2020 season. The collection features voluminous, puffy silhouettes as spotted last October on the runway.

Directed by M/M Paris and featuring Imaan Hammam, Vivien Solari and Felice Noordhoff, the campaign is set in a beach house. “Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile,” Burton mentioned in a press release. Highlighted looks include a puffed-sleeve linen dress and asymmetrical organza dress paired with a deconstructed tailored jacket in black.

Scroll through the gallery above for the full Alexander McQueen SS20 campaign. For more fashion news, check out Louis Vuitton’s retro-inspired lookbook. 

Read Full Article
Share this article

What to Read Next

Alexander McQueen Partners With 12 Artists for Pre-FW22 Collection
Fashion

Alexander McQueen Partners With 12 Artists for Pre-FW22 Collection

“I wanted to engage in a new creative dialogue with the collection this season,” says creative director Sarah Burton.
1,237 Hypes

EXCLUSIVE: Jade Cropper Debuts SS23 Campaign Film With Circulose
Fashion

EXCLUSIVE: Jade Cropper Debuts SS23 Campaign Film With Circulose

A collection fusing the past with the present.
45,295 Hypes

With Jéan Introduces a New Look in SS22 Drop
Fashion

With Jéan Introduces a New Look in SS22 Drop

Casual-chic styles with a touch of Y2K.
1,976 Hypes


Our Legacy Delivers Technical, Minimalist Looks in SS23 "Luft" Collection
Fashion

Our Legacy Delivers Technical, Minimalist Looks in SS23 "Luft" Collection

Simple yet staple pieces inspired by the elements of air.
1,670 Hypes

Nike's New Air Max 98 Colorway is for Retro-Style Lovers
Footwear

Nike's New Air Max 98 Colorway is for Retro-Style Lovers

Sporting green, pink and purple hues.
47,956 Hypes

2020 Grammys Glam: Dua Lipa, FKA twigs and More Stunning Beauty Looks
Beauty 

2020 Grammys Glam: Dua Lipa, FKA twigs and More Stunning Beauty Looks

See the best hair, makeup and nail art at music’s biggest night.
6,976 Hypes

Gucci Awards Grants to 16 Non-Profits for Its First-Ever Changemakers Impact Fund
Fashion

Gucci Awards Grants to 16 Non-Profits for Its First-Ever Changemakers Impact Fund

Grantees were chosen by a council including Dapper Dan and Naomi Campbell.
1,684 Hypes

Byredo Introduces New Crossbody, Tote and Duffle Bags for SS20
Fashion

Byredo Introduces New Crossbody, Tote and Duffle Bags for SS20

“Homecoming” is full of fresh colorways including mint green and sky blue.
19,507 Hypes

Chanel's SS20 Makeup Collection Is a "Desert Dream"
Beauty

Chanel's SS20 Makeup Collection Is a "Desert Dream"

New eye, face and lip products arrive in dusty pinks and cool browns.
4,832 Hypes


Sole Searching: The 10 Best Stores for Shopping Women's Sneakers in Japan
Footwear 

Sole Searching: The 10 Best Stores for Shopping Women's Sneakers in Japan

One of the best sneaker scenes in Asia.
24,020 Hypes

Naomi Campbell Stuns in Vivienne Westwood's SS20 Campaign
Fashion

Naomi Campbell Stuns in Vivienne Westwood's SS20 Campaign

Her first appearance for the iconic label.
6,208 Hypes


'Comedian,' Maurizio Cattelan's Duct-Tape Banana, Is Now a T-Shirt
Art

'Comedian,' Maurizio Cattelan's Duct-Tape Banana, Is Now a T-Shirt

Fans can now wear the viral work.
3,186 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.