Fashion

Burberry Celebrates the Year of the Ox With New Campaign

The British house launches its Lunar New Year collection.

6,407 Hypes

Burberry Celebrates the Year of the Ox With New Campaign

The British house launches its Lunar New Year collection.

With a fresh start to 2021, Burberry is preparing for the Lunar New Year with its latest campaign. Dedicated to the Year of the Ox, the range is dominated by animal motifs in addition to plaid patterns.

Lensed by photographer Feng Li, the visuals see garments and accessories dressed in accent shades of red and yellow. The lineup kicks off with a series of coats featuring an updated version of Riccardo Tisci‘s Burberry logo with ox horns. The same graphic is seen throughout the collection on pieces such as knit cardigans and fitted shirts, as well as handbags including the Pocket Bag. Select items boast a black-and-white color palette, while others are highlighted with a rich red hue. Elsewhere, Burberry’s footwear designs receive ox-themed makeovers as revealed on the Arthur sneaker and pointed heels. Rounding off the range are scarves, caps and an AirPods Pro case.

You can head over to Burberry’s website to discover the Lunar New Year collection.

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