Rihanna‘s luxury label FENTY is back at it with a new collection, marking the brand’s first drop of the new year. This time around, the range is focused on mediation and luxury, emphasizing luxurious and attitudinal day dressing through athleisure and utalitarian references.
Fusing punk military styles with FENTY’s recognizable sports luxe aesthetic, the collection followers a color palette of camouflage hues and burnt orange, as well as muted yellow and vibrant denim. The 2-20 collection boasts a mixture of feminine and masculine silhouettes, and features wide-leg power suits, bomber jakets, and windbreakers. “Release 2-20 embodies the freedom of choice,” described FENTY, also revealing the new Parachute Boots named by Rihanna herself.
Shot by Thurstan Redding, the collection campaign and lookbook features a selection of fearless creatives, embodying FENTY’s core value of freedom through celebrating industry opinion leaders and their paths. Peep the lookbook in the gallery above, and see the campaign below.