Fashion

CFDA and BFC Call for Designers to "Slow Down" Amidst Pandemic

“We are united in our steadfast belief that the fashion system must change.”

By
550 Hypes

The Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC) have issued a joint statement on the lasting impact of the coronavirus pandemic on designers, retailers and the industry at large.

The two non-profit trade associations call for greater mindfulness and intention when it comes to producing and showing collections. “We encourage our brands, designers and retailers, who are used to fashion’s fast, unforgiving pace, to slow down,” the duo write. “For a long time, there have been too many deliveries and too much merchandise generated. With existing inventory stacking up, designers and retailers must also look at the collections cycle and be very strategic about their products and how and when they intend to sell them.”

To cut back, both organizations recommend designers to focus on “no more than two main collections a year.” A slower pace will allow creatives to focus on quality over quantity, as well as reduce stress on designers and their teams. Brands are also encouraged to focus on sustainability through the “creation of less product, with higher levels of creativity and quality” in order to increase the shelf life of garments and accessories.

Lastly, the CFDA and BFC address the return to in-person events, whenever that may be. Once it’s safe to hold non-virtual gatherings, the two organizations ask that brands “attempt to show during the regular fashion calendar and in one of the global fashion capitals in order to avoid the strain on buyers and journalists traveling constantly.” They also cite the high carbon footprint that results from frequent travel.

While you’re here, independent designers predict the future of fashion.

Read Full Article

What to Read Next

These Are the Filipino Artists We're Listening to Right Now
Music 

These Are the Filipino Artists We're Listening to Right Now

Including Jess Connelly, Kiana Valenciano and more.
129,549 Hypes

Glossier Restocks Fan Favorite GlossiWEAR Hoodie
Fashion

Glossier Restocks Fan Favorite GlossiWEAR Hoodie

Sure to sell out fast.
4,125 Hypes

Starbucks Gets Ready for Summer with New Pink Iced Guava Passionfruit Drink
Food

Starbucks Gets Ready for Summer with New Pink Iced Guava Passionfruit Drink

A seasonal treat blended with coconut milk.
3,905 Hypes

Here Are the Best Statement Sunglasses for Summer
Fashion 

Here Are the Best Statement Sunglasses for Summer

Picks from Loewe, Jacquemus and more.
1,732 Hypes

Net-a-Porter's Summer 2020 Lookbook Is Filled With Vibrant and Free-Spirited Styles
Fashion

Net-a-Porter's Summer 2020 Lookbook Is Filled With Vibrant and Free-Spirited Styles

Featuring Proenza Schouler, BY FAR and more.
889 Hypes

'UNO' Just Got a 'The Office' Makeover
Film & TV

'UNO' Just Got a 'The Office' Makeover

Featuring Kevin Malone’s Famous Chili rule.
1,625 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.