Tech

Gucci Creates Virtual Outfits For Hit Sports Game 'Tennis Clash'

Players can also compete in a Gucci tournament.

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Gucci Creates Virtual Outfits For Hit Sports Game 'Tennis Clash'

Players can also compete in a Gucci tournament.

Gucci has partnered with Tennis Clash, a popular mobile game that allows users to play multiplayer tennis matches and enter real-time tournaments. For the duo’s unexpected collaboration, Gucci has created exclusive virtual outfits that the game’s characters can wear. These digital outfits are made up of Gucci sneakers, socks, headgear and clothing. In addition, the game will launch a special Gucci tournament, complete with a monogram-branded court and tennis racquets.

Gucci’s Tennis Clash outfits and tournament will launch in-game June 18.

In related news, Gucci has decided to depart from the traditional fashion calendar and show two seasonless collections a year.

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