Fashion

Gucci Is Going Seasonless and Plans to Have Two Shows a Year Instead

Amid COVID-19, more brands are re-evaluating the traditional fashion calendar.

By
1,884 Hypes

Following the proposal of adjusting fashion deliveries and stopping mid-season sales earlier this month by Dries Van Noten along with a group of brands and retailers, Gucci has announced that it will no longer be following the conventional fashion calendar. Designer Alessandro Michele took to Gucci’s Instagram saying:

“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”

According to Business of Fashion, the Italian house plans on hosting a virtual press conference with select journalists on May 25. This news also follows after Saint Laurent opted to skip Paris Fashion Week for the entire year due to the ongoing coronavirus pandemic. As more labels are re-evaluating the traditional system, it is uncertain whether more brands will follow the footsteps of Saint Laurent and Gucci.

Stay tuned while we wait for more information. In other COVID-19 news, the Council of Fashion Designers of America and British Fashion Council have called for designers to “slow down” amid the pandemic.

Read Full Article
Source
Business Of Fashion

What to Read Next

Fendi Women's SS20 Collection Is an Ode to Floral Prints and Intrecciato Workmanship
Fashion

Fendi Women's SS20 Collection Is an Ode to Floral Prints and Intrecciato Workmanship

Its iconic Peekaboo bag gets a hand-woven makeover.
1,145 Hypes

Teyana Celebrates the Class of 2020 With New Self-Directed Music Video, "Made It"
Music

Teyana Celebrates the Class of 2020 With New Self-Directed Music Video, "Made It"

“…this pandemic can’t stop your spirit, it can’t dim your light, and it can’t take your degree away from you!!”
1,086 Hypes

You Can Soon Customize Your Own Mazes With 'Pac-Man: Live Studio' on Twitch
Tech

You Can Soon Customize Your Own Mazes With 'Pac-Man: Live Studio' on Twitch

The new version will also allow you to play with friends on community-made mazes.
707 Hypes

Virgil Abloh and Jacob & Co.'s New "Office Supplies" Jewelry Drop Includes Rose Gold Pieces
Fashion

Virgil Abloh and Jacob & Co.'s New "Office Supplies" Jewelry Drop Includes Rose Gold Pieces

The paperclip bracelet is reminiscent of grade-school DIY art.
5,327 Hypes

'Terrace House' Member, Wrestler Hana Kimura Dies at 22
Culture

'Terrace House' Member, Wrestler Hana Kimura Dies at 22

The young athlete allegedly took her own life after being a victim of cyber-bullying.
7,270 Hypes

Nike's Blazer Mid Arrives in a Striking "Total Orange"
Footwear

Nike's Blazer Mid Arrives in a Striking "Total Orange"

The perfect everyday statement.
1,395 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.