Beauty

Meet iNNBEAUTY, the Clean Skincare Brand Capturing the Gen-Z Market

The brand has just released its latest product, the Slushy Serum Moisturizer Crush.

By
4,372 Hypes

Meet iNNBEAUTY, the Clean Skincare Brand Capturing the Gen-Z Market

The brand has just released its latest product, the Slushy Serum Moisturizer Crush.

iNNBEAUTY, an emerging clean skincare brand, is poised to become a frontrunner in the Gen-Z beauty space. Co-founded by Alisa Metzger in 2019, iNNBEAUTY stands apart from its competitors by incorporating Gen-Z’s heightening concern for social and environmental responsibility into a range of brightly-colored, accessibly affordable products.

From the start, iNNBEAUTY has written inclusivity and individuality into its brand tenants, as well as a commitment to using eco-friendly ingredients and practices. When Black Lives Matter protests — responding to the murder of George Floyd and hundreds of Black men before him —  broke out across the United States, iNNBEAUTY responded swiftly. On May 30, the brand donated to the NAACP Legal Defense Fund, the Minnesota Freedom Fund (now under fire for a lack of transparency regarding how its money is distributed) and the George Floyd Memorial Fund. On June 3, it made additional contributions to UNCF and Pathways to College, two organizations committed to fostering the academic success of BIPOC students.

On the sustainability side, the brand avoids all 1,400 ingredients banned in the European Union (the U.S. only bans 11), as well as animal-derived ingredients, micro-plastics and mineral oil. When possible, packaging is designed to be 100 percent curbside recyclable — pump bottles are made without a metal spring, meaning the entire apparatus can be tossed in a recycling bin as-is.

Now, iNNBEAUTY is introducing a new product to its lineup, the Slushy Serum Moisturizer Crush. A serum-moisturizer hybrid, the product’s lightweight texture is like a glass of water for your skin. Key ingredients include bakuchiol, a retinol alternative that helps shrink pores and smooth fine lines; moisturizing hyaluronic acid; vitamin C-rich yuzu and Even Out Complex, iNNBEAUTY’s special plant-based concoction that reduces redness and evens skin tone. Priced at $28 USD for a generous 50 milliliter bottle, the new release comes at a significantly lower price point than most serums on the market.

Head to the iNNBEAUTY website to purchase the Slushy Serum Moisturizer Crush. 100 percent of proceeds from the brand’s Electrify Lightening Bolt Eye Mask go to UNCF, an organization providing college scholarships to Black youth.

Read Full Article
Share this article

What to Read Next

Gen Z Skincare Brand Bubble Launches Re-Set Duo
Beauty

Gen Z Skincare Brand Bubble Launches Re-Set Duo

The brand that is setting out to prove that price and quality are equals.
3,070 Hypes

DPTMNT Skincare Makes Traveling With Products Easier
Beauty

DPTMNT Skincare Makes Traveling With Products Easier

“Flipping the script on skincare.”
960 Hypes

Dr. Barbara Sturm Is After Gen Z's Skin With New Microbiotic Collection
Beauty

Dr. Barbara Sturm Is After Gen Z's Skin With New Microbiotic Collection

This is the ultimate starter pack.
1,525 Hypes


Meet intō, the Up-and-Coming Skincare Brand Using Luxury Probiotics
Beauty

Meet intō, the Up-and-Coming Skincare Brand Using Luxury Probiotics

The rising label dropped its first range of facial products dubbed “intō wet.”
1,415 Hypes

Miss Jason Organizes Clothing Donation Featuring Martine Rose, FKA Twigs & More
Fashion

Miss Jason Organizes Clothing Donation Featuring Martine Rose, FKA Twigs & More

Raising money for queer, trans and intersex people of color through the UKQTIBIPOC Hardship Fund.
2,098 Hypes

Rihanna's Latest FENTY Drop Celebrates the '90s
Fashion

Rihanna's Latest FENTY Drop Celebrates the '90s

Take a look at the grunge-inspired collection.
11,416 Hypes

Google Donates $175 Million USD to Support Black Businesses
Tech 

Google Donates $175 Million USD to Support Black Businesses

“Over the past several weeks, violent and racist attacks against the Black community have forced the world to reckon with the structural and systemic racism that Black people have experienced over generations.”
1,898 Hypes

Tulsa-Based Artist Natalie Lauren Releases New Single "Back to Love" on Juneteenth
Music

Tulsa-Based Artist Natalie Lauren Releases New Single "Back to Love" on Juneteenth

“The music is historic and full of sobering celebration and nostalgia.”
3,507 Hypes

Saweetie Drops New Single "Tap In" Off Upcoming Album 'Pretty B*tch Music'
Music

Saweetie Drops New Single "Tap In" Off Upcoming Album 'Pretty B*tch Music'

Watch the track’s music video here.
4,288 Hypes

Photography Collective See In Black to Launch a Two-Week Charity Print Sale
Art 

Photography Collective See In Black to Launch a Two-Week Charity Print Sale

Featuring images captured by Black photographers who uplift and invest in Black visibility.
2,073 Hypes

Instagram Pledges to Amplify the Voices of the Black Community on Its Platform
Tech 

Instagram Pledges to Amplify the Voices of the Black Community on Its Platform

“People around the world are rightfully demanding actions over words.”
1,535 Hypes

The CFDA/'Vogue' COVID-19 Relief Fashion Fund's A Common Thread Names Second Round Grant Recipients
Fashion

The CFDA/'Vogue' COVID-19 Relief Fashion Fund's A Common Thread Names Second Round Grant Recipients

Around $1 million USD will be distributed equally to 36 companies.
1,481 Hypes

Multiple Women Share Stories of Comedian Chris D'Elia's Predatory Behavior
Culture

Multiple Women Share Stories of Comedian Chris D'Elia's Predatory Behavior

Several accounts allege D’Elia pursued young girls online and groomed them.
2,463 Hypes

iPhone User Creates Shortcut to Record Police Encounters
Tech 

iPhone User Creates Shortcut to Record Police Encounters

“Hey Siri, I’m getting pulled over.”
4,326 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.