Beauty

Preview Halsey's Bold New Makeup Line, about-face

The singer introduces the brand wtih lipstick, eyeshadow and highlighter.

5,229 Hypes

Preview Halsey's Bold New Makeup Line, about-face

The singer introduces the brand wtih lipstick, eyeshadow and highlighter.

Halsey ventures into beauty with her latest project, a makeup line centered around self-expression and experimentation. Dubbed about-face, the pop star’s newly unveiled brand brings her love of vibrantly colorful makeup to the masses with an introductory collection of lipsticks, eyeshadows and highlighters.

A range of three Light Lock highlighters arrive in liquid, powder and cream form in multiple shades suited to a variety of skin tones. A lip pencil and long-wearing liquid lipstick make the perfect pair in rosy shades ranging from peach-toned “Ask Nicely” to deep plum “Cautionary Tale.” A cream Shadowstick offers high-intensity color in eight hues including lime green “Acidic,” sky blue “Creature” and mustard “Chaos Theory.” Also for the eyes, Matte Fluid Eye Paint makes a statement in unconventional colors such as navy blue “Lost Unfound” and forest green “Smoke Signal.”

“Makeup is an art and art is about happy accidents, not any one ideal of perfection,” Halsey said of her new endeavor. “I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun,” she added.

Halsey’s about-face ranges from $17 to $32 USD and is available for pre-order at the about-face website. Orders begin shipping on January 25.

Read Full Article
Text By
Share this article

What to Read Next

Nike To Launch Fully Customizable Dunk Low
Footwear

Nike To Launch Fully Customizable Dunk Low

Personalize the sneaker with your choice of color, material and embroidery.
10,164 Hypes

The North Face Honors the Ox With Lunar New Year Capsule Collection
Fashion

The North Face Honors the Ox With Lunar New Year Capsule Collection

Featuring red outwear, hoodies and more.
12,699 Hypes

Our New Favorite Beige Sweatsuit Is From Copenhagen Brand, OpéraSPORT
Fashion

Our New Favorite Beige Sweatsuit Is From Copenhagen Brand, OpéraSPORT

A cozy drop from the indie Danish label.
3,854 Hypes


All the TV Shows and Movies Coming to Disney+ in January
Film & TV

All the TV Shows and Movies Coming to Disney+ in January

Get ready for the series premiere of Marvel’s ‘WandaVision.’
5,487 Hypes

Zoë Kravitz Files for Divorce From Karl Glusman
Film & TV

Zoë Kravitz Files for Divorce From Karl Glusman

The two wed at a secret ceremony in 2019.
4,515 Hypes

2021 Is Already a Better Year With Harry Styles' "Treat People With Kindness" Music Video
Music

2021 Is Already a Better Year With Harry Styles' "Treat People With Kindness" Music Video

The star dances to the track alongside Phoebe Waller-Bridge.
1,848 Hypes

fragment design x sacai x Nike Team Up for Three-Way LDWaffle Collaboration
Footwear

fragment design x sacai x Nike Team Up for Three-Way LDWaffle Collaboration

Chitose Abe and Hiroshi Fujiwara come together to rework the beloved silhouette.
5,242 Hypes

Here's How Dior's New Caro Bag Is Made
Fashion

Here's How Dior's New Caro Bag Is Made

A fresh silhouette that made its debut on Maria Grazia Chiuri’s Cruise 2021 runway.
5,168 Hypes

Brighten Up Your Home With LEGO's New "Botanical" Collection
Art & Design

Brighten Up Your Home With LEGO's New "Botanical" Collection

These sugarcane-based “plants” will last all year.
39,835 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.