Pharrell x adidas Pay Homage to Billionaire Boys Club With Hu NMD
The first in a three-part drop honoring the streetwear brand.
Pharrell and adidas continue their longstanding partnership with three silhouettes paying tribute to Billionaire Boys Club. First up — an Hu NMD with a gray knitted upper and oversized embroidered BBC helmet logo. The shoe also features a BOOST midsole for responsive cushioning and an extra pair of light pink laces for contrast.
Pharrell, NIGO and Sk8thing founded the Billionaire Boys Club in 2003. The aesthetic greatly informed the fashion of the early aughts and remains influential to this day.
The Pharrell Williams x adidas Originals x BBC collection will feature two more drops, and will feature BBC graphics on each pair. Look out for the PW Hu NMD BBC on November 20 on Confirmed and at select retailers.