Pharrell Williams and adidas Bring Premium Suede to the VIRGINIA Vario FLAT EARTHER
Dropping in to perfect colorways.
adidas Originals and Pharrell Williams are expanding their collaborative footprint with a premium update to the VIRGINIA Vario FLAT EARTHER silhouette. Dropping under Williams’ creative platform and pseudonym, VIRGINIA , this latest release strips away traditional builds in favor of a softer, tactile finish.
The low-profile, lifestyle-first sneaker is engineered to maintain a close-to-earth feel while merging the musician’s distinct design codes with the sportswear brand’s deep archival history. Shifting into luxury suede territory, the FLAT EARTHER returns in two essential colorways: a sleek black and the perfect shade of adidas blue. The design features clean geometry complemented by classic leather stripes running along the sidewalls, paying homage to adidas’ visual heritage.
The traditional laces have been replaced with a futuristic, chic magnetic closure system, making it effortless to slip on and off while reinforcing a philosophy of frictionless movement. Underneath, a reliable rubber outsole is given a standout finish with signature VIRGINIA branding.
Named after a blissful state of mind where you’re always on vacation, Pharrell’s VIRGINIA platform is all about community, fun, and boundary-pushing design. This new drop seamlessly fuses that surrealist creative energy with the timeless craftsmanship of adidas Originals.
The adidas Originals VIRGINIA Vario FLAT EARTHER Suede by Pharrell Williams drops June 20 via the adidas website and select retailers.
In other news, Reformation and Umbro are linking up for the first time.
