Fashion

Adidas To Offer Upcycled Collections at NYC Pop-Up

In exchange for used goods to promote sustainable fashion.

By
940 Hypes

Adidas To Offer Upcycled Collections at NYC Pop-Up

In exchange for used goods to promote sustainable fashion.

adidas has announced that it will be opening a pop-up shop in New York City for one day only.

Focused on sustainable fashion, the space will feature a range of vintage and upcycled collections from Theophilio, Ji Won Choi, Basketcase Gallery, Eva Joan Repair, Frankie Collective, Beepy Bella and Tyranny & Mutation. With the aim to promote the proper disposal of clothing and other goods, the sportswear brand will sell the upcycled offerings in exchange for used goods instead of money. For each half-pound of clothing waste turned in, customers will be given one point, which they can use to purchase any item from the collections.

“Clothing waste is a mounting problem, but facing it head-on and shifting towards a circular future will be our solution. At adidas, we see it as our responsibility to bring our consumers along on the journey and create awareness of how purchase choices — from opting for an upcycled shoe to donating end-of-life clothing — can make a huge impact,” said Katja Schreiber, adidas’ senior vice president of sustainability. “We’re excited to bring this activation to life to show consumers that there can be a different, more sustainable model for fashion.”

On December 11 from 12 p.m. to 7 p.m. EST, guests will be allowed in via 30-minute appointments. To register, email adidastakeback@mcsaatchi.com.

adidas New York City Pop-Up
61 Crosby Street
New York City, NY 10012

Read Full Article
Share this article

What to Read Next

Mirror Palais To Open Its First Pop-Up in New York
Fashion

Mirror Palais To Open Its First Pop-Up in New York

Get a chance to shop the brand’s sold-out Collection 2.
46,955 Hypes

Beepy Bella Creates a Surrealist, Shoppable Dreamscape for First-Ever Pop-Up
Fashion

Beepy Bella Creates a Surrealist, Shoppable Dreamscape for First-Ever Pop-Up

“Day Dreams” marks Isabella Lalonde’s first experiential event in New York City.
641 Hypes

Here’s What Went Down at Beepy Bella’s First Surrealist, Shoppable Pop-up in New York City
Fashion

Here’s What Went Down at Beepy Bella’s First Surrealist, Shoppable Pop-up in New York City

“Day Dreams” took attendees on a visceral journey through the world of Beepy Bella.
913 Hypes


Jacquemus Launches All-Pink Pop-Up in Paris
Fashion

Jacquemus Launches All-Pink Pop-Up in Paris

Opened 24 hours a day.
2,823 Hypes

Chanel Presents Its Métiers d'Art 2021/2022 Collection in Paris
Fashion

Chanel Presents Its Métiers d'Art 2021/2022 Collection in Paris

Delivering a metropolitan yet sophisticated aesthetic.
1,487 Hypes


Enter The Cyberspace with New York-Based Jewelry Brand Cyb3rW3nch
Fashion

Enter The Cyberspace with New York-Based Jewelry Brand Cyb3rW3nch

The new label uses 3D printing to create charm bracelets and galactic necklaces.
415 Hypes

It's Time To Show TeaMarrr Some Love
Music 

It's Time To Show TeaMarrr Some Love

The Boston-born singer-songwriter is a featured artist on the ‘Insecure’ Season 5 soundtrack.
928 Hypes

The Sneaker Edit: 8 Kicks To Add to Cart This Holiday Season
Footwear 

The Sneaker Edit: 8 Kicks To Add to Cart This Holiday Season

Winter kicks to give or get.
6,484 Hypes

Zendaya Wants To Direct a Story About 2 Black Girls Falling in Love
Film & TV

Zendaya Wants To Direct a Story About 2 Black Girls Falling in Love

A coming-of-age romance “where awkward and funny things happen.”
462 Hypes

Travis Scott Denies Legal Liability in Astroworld Festival Casualties
Culture

Travis Scott Denies Legal Liability in Astroworld Festival Casualties

The rapper requests to dismiss 11 out of nearly 300 allegations.
9,788 Hypes

Wellness Brand Rainbo Launches Universal Mushroom Body Salve
Beauty

Wellness Brand Rainbo Launches Universal Mushroom Body Salve

The hydrating balm is the brand’s first skincare product.
449 Hypes

MM6 Maison Margiela Releases "Avant-Premiere" FW22 Collection
Fashion

MM6 Maison Margiela Releases "Avant-Premiere" FW22 Collection

The new capsule reimagines the brand’s signature utilitarian style.
516 Hypes

Meet the VR Idols Responsible for Changing the Metaverse and NFT Space
Culture

Meet the VR Idols Responsible for Changing the Metaverse and NFT Space

Turning human stars into digital characters and an NFT into a hologram.
1,201 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.