Fashion

Helmut Lang Splashes Statement Slogans Onto Loungewear Essentials in Latest Capsule

“IMPRESS YOUR PARENTS WEAR HELMUT LANG.”

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693 Hypes

Helmut Lang Splashes Statement Slogans Onto Loungewear Essentials in Latest Capsule

“IMPRESS YOUR PARENTS WEAR HELMUT LANG.”

Readying for the warmer seasons, Helmut Lang has now launched a new capsule collection of loungewear basics. Dubbed “Slogan,” the range features eye-catching statements that highlight the label’s legacy.

Phrases like “IMPRESS YOUR PARENTS WEAR HELMUT LANG” and “HELMUT MADE ME DO IT” take over a series of 100 percent cotton hoodies and sweatshirts in colors ranging from black and white, to yellow and blue. The same theme is continued on a set of beanies, which feature black-and-white patches that add a touch of contrast to the slogans. Keeping the ongoing pandemic in mind, Helmut Lang has also crafted face coverings sporting the same messages. Rounding out the collection are everyday accessories like socks.

Scroll through the gallery above for a closer look. Priced from $40 USD to $295 USD, the “Slogan” capsule is now available at Helmut Lang’s online store.

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Photographer
Ben Beagent
Stylist
Tereza Ortiz
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