Ahluwalia Makes Womenswear Debut in Collaboration With GANNI
Peep the sustainable collection made using deadstock fabric from the Danish brand.
Continuing its sustainability efforts, GANNI has now tapped LVMH Prize finalist Priya Ahluwalia and her eponymous label for a collection of reworked garments. Comprised of 19 pieces, the collaboration is made using deadstock fabric and leftover styles from the Danish label.
“[The collaboration has] been cooking up for well over a year. I love how Priya’s designs take inspiration from the tradition of passing clothes through families and between friends, paying tribute to her family’s heritage,” GANNI’s creative director Ditte Reffstrup shares on the collection, which marks Ahluwalia’s womenswear debut. The designer adds: “When I started my research for the collection, I thought about both GANNI’s and my own love of a good party. I looked at photography from the UK Garage scene as well as photos from my own personal history and culture and wanted to create clothing that women will feel sexy and strong in.”
Set to release in two installments, the collaborative garments include dresses, bodysuits, jackets and more in bold animal prints taken from GANNI’s 2020 collections that didn’t sell at the beginning of the pandemic. The fabrics are recreated with Ahluwalia’s ’90s-inspired style boasting patchworked details.
Scroll through the gallery above for a closer look. The first collaboration is set to launch globally on April 23 via GANNI’s website and offline stores, while the second part will arrive later this fall.
