Heron Preston Launches Debut Calvin Klein Campaign Starring Kaia Gerber, Ashley Graham and More
Just after announcing his new gig as creative consultant for the American brand.
Earlier this month, Calvin Klein announced that Heron Preston would be joining the brand as a creative consultant beginning with the Spring/Summer 2021 season. Now, the duo has unveiled their first collaborative “Heron Preston for Calvin Klein” campaign.
“I wanted to create a collection for real people. I saw this collection speaking to not only my specific friend group but the rest of the globe. These pieces are so minimal and basic, how do you make them stand out?” the designer shared in a statement to WWD. “I wanted to make a distinction between wearing clothes and then living in them. This is a collection that I really wanted people to live in.”
The inaugural visuals pay homage to CK’s iconic ’90s advertisements, featuring a star-studded lineup including Kaia Gerber, Ashley Grahams, Nas, Lil Nas X and Lil Uzi Vert, just to name a few. The roster additionally includes skateboarder Stevie Williams, actress Jordan Alexander and photographer Renell Medrano, as well as Preston’s partner Sabrina Albarello. The models sport the creative’s 100-piece collection, which mostly consists of CK classics reworked with Preston’s signature orange branding.
Peep the campaign above and below. The “Heron Preston for Calvin Klein” collection is now available online with prices ranging from $36 USD for underwear to $298 USD for hoodies.
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