Footwear

Here's an Official Look at the AURALEE x New Balance 550

Off-white and beige tones take over the basketball-inspired kicks.

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4,806 Hypes

Here's an Official Look at the AURALEE x New Balance 550

Off-white and beige tones take over the basketball-inspired kicks.

Initially teased earlier this year, AURALEE and New Balance have now unveiled official campaign images of their upcoming 550 collaboration.

The basketball-inspired silhouette is covered entirely in a minimal “Ecru” colorway, including the “N” logo and heel tab, which both usually come in a different hue. The same shade can be found on the grain leather uppers, while hits of beige grace select parts of the sneaker. Elsewhere, the tongue features a plain leather panel instead of the model’s classic basketball branding. Rounding out the footwear style is the retro-inspired sole unit in an off-white tone.

Take a closer look at the offering in the gallery above. The AURALEE x New Balance 550 “Ecru” will be available to cop in Japan on July 16 at select stores, while the rest of the world will receive a later launch date of July 26.

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