Fashion

Take a Look Inside Gucci Garden's Immersive 'Archetypes' Exhibition

Open until July 9 in Hong Kong.

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Take a Look Inside Gucci Garden's Immersive 'Archetypes' Exhibition

Open until July 9 in Hong Kong.

In celebration of Gucci‘s 100th anniversary, the fashion house has put up a multimedia exhibition dubbed Archetypes, which explores the label’s creative vision.

Following its occupany in Florence and Shanghai, the experience has now made its way to Hong Kong. Situated in Tai Kwun, the space was designed by Archivio Personale, a creative studio that helped transform Alessandro Michele‘s vision into an immersive narrative space.

“I thought it was interesting to accompany people in these first six years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter. So, I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery,” Michele shared in a press release. Guests can expect a variety of themed spaces that bring five Gucci campaigns to life, including the scented floral paradise of Gucci Bloom, the Spring/Summer 2018 mural by Ignasi Monreal, the Fall/Winter 2016 campaign and more.

Open until July 9 from 10 a.m. to 10 p.m. HKT, you can visit Gucci Garden’s Archetypes exhibition for free or view it virtually here.

Gucci Garden Archetypes
Tai Kwun, Duplex Studio
LG1, Block 01, 10 Hollywood Road, Central

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