Tech

TikTok's Secret Algorithm Is Up for Sale

Allowing businesses to customize their own web services.

By
455 Hypes

TikTok's Secret Algorithm Is Up for Sale

Allowing businesses to customize their own web services.

ByteDance, TikTok’s parent company, is selling some of the AI tech powering the app’s viral algorithm to other companies. The Financial Times reported that ByteDance launched its new division BytePlus last month.

The new venture offers businesses app personalization services, text and speech auto-translation software, real-time video effects, data analysis and management tools. Not to mention the secret algorithm behind TikTok’s “For You” page, which provides users with limitless personalized content. BytePlus’s AI service package seems to be competing with the likes of Amazon Web Services, Google, IBM and Microsoft, Alibaba, Baidu and Tencent. BytePlus has already attracted early bird customers including sneaker app GOAT and Singapore-based travel booking site WeGo.

The elusive TikTok algorithm’s sale comes as a shock to the industry, with the “For You” page secrets only being slightly revealed last year. “[TikTok] recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too,” the app explained. “A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country,” TikTok added. “Videos are then ranked to determine the likelihood of a user’s interest in a piece of content, and delivered to each unique ‘For You’ feed.”

Head over to the Financial Times to learn more.  

Read Full Article
Source
The Financial Times
Share this article

What to Read Next

A Recruitment Tool Could Be TikTok’s Newest Feature
Tech

A Recruitment Tool Could Be TikTok’s Newest Feature

A new way for companies to find Gen-Z employees.
474 Hypes

SiriusXM Launches TikTok Radio With Lil Nas X, Normani and More
Music

SiriusXM Launches TikTok Radio With Lil Nas X, Normani and More

A music channel hosted by TikTok stars and artists.
1,258 Hypes

Netflix Orders New Reality Series Based on TikTok's The Hype House
Film & TV

Netflix Orders New Reality Series Based on TikTok's The Hype House

Starring Chase Hudson, Thomas Petrou, Nikita Dragun and more.
1,183 Hypes


TikTok's "Appuccino" Craze Is Not Great for Starbucks Employees
Food

TikTok's "Appuccino" Craze Is Not Great for Starbucks Employees

Do you really need those 13 extra ingredients in your drink?
5,592 Hypes

Amina Muaddi Forays Into Legwear With Austrian Brand Wolford
Fashion

Amina Muaddi Forays Into Legwear With Austrian Brand Wolford

Featuring bodysuits, dresses and more.
921 Hypes

Your First Look at NIGO x Virgil Abloh's Duck-Themed Louis Vuitton Sneaker
Footwear

Your First Look at NIGO x Virgil Abloh's Duck-Themed Louis Vuitton Sneaker

The duo recently debuted their LV² Pre-Spring 2022 collection.
754 Hypes

UNIQLO UT Returns With Another 'Demon Slayer' T-Shirt Range
Fashion

UNIQLO UT Returns With Another 'Demon Slayer' T-Shirt Range

Designs featuring Shinobu Kocho, the Kocho sisters and more.
2,226 Hypes

Nintendo Debuts New Switch OLED Model
Tech

Nintendo Debuts New Switch OLED Model

Take a closer look at the seven-inch console here.
424 Hypes


Kenneth Ize x KARL LAGERFELD Unveil SS21 Collaboration
Fashion

Kenneth Ize x KARL LAGERFELD Unveil SS21 Collaboration

A combination of Nigerian and European styles.
331 Hypes

UPDATE: Sha'Carri Richardson Excluded From U.S. Olympic Team Following Marijuana Test
Culture

UPDATE: Sha'Carri Richardson Excluded From U.S. Olympic Team Following Marijuana Test

“I can’t be y’all Olympic Champ this year but I promise I’ll be your World Champ next year.”
772 Hypes

Chanel's FW21 Couture Collection Is a Work of Art
Fashion

Chanel's FW21 Couture Collection Is a Work of Art

Virginie Viard looks to paintings for inspiration.
1,046 Hypes

'The Kissing Booth 3' Trailer Is Finally Here
Film & TV

'The Kissing Booth 3' Trailer Is Finally Here

Will Elle choose to move across the country with Noah, or fulfill her childhood promise to go to college with Lee?
824 Hypes

Netflix Debuts 'Naomi Osaka' Docuseries Trailer
Film & TV

Netflix Debuts 'Naomi Osaka' Docuseries Trailer

A three-episode release highlighting the tennis star’s journey.
297 Hypes

More ▾