Beauty

Iconic Luxury Brand Barneys New York Launches Into the Beauty Space

The rebrand we didn’t know we needed.

By
1,567 Hypes

Iconic Luxury Brand Barneys New York Launches Into the Beauty Space

The rebrand we didn’t know we needed.

Iconic luxury staple Barneys New York has been reimagined as a beauty brand.

Authentic Brands Group (ABG) and Korean-based lifestyle entity Gloent Group partnered to launch the initial skincare line with fragrance, haircare, body care, cosmetics and wellness to follow suit. The Barneys NY Beauty debut product line includes a serum, hybrid cleanser, water essence, rich cream, light gel cream moisturizers and five two-step double-action hydrogel masks addressing skin concerns such as redness, dehydration and irritation.

Barneys New York Beauty lineup is formulated with high-quality ingredients from around the world, including a premium antioxidant complex, Glocela. This complex comprises eight rare components in a golden ratio to deliver powerful antioxidant benefits and improve skin tone, texture and moisture retention — setting a new standard for luxury in 2022.

The skincare lineup from Barneys New York Beauty ranges from $48 USD to $168 USD and can be purchased via the brand’s website.

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