Sex & Dating

Maude and Sephora Set a New Standard in Sexual Wellness Industry

Making intimacy products more accessible.

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1,554 Hypes

Sexual wellness brand Maude has partnered with beauty retailer Sephora for their intimacy sector launch. The launch is reflective of Maude’s international expansion that has led to them becoming one of the most backed sexual wellness companies.

From candles that help set the sensual mood to ergonomic vibrators and aftercare essentials, Maude has products for every step of one’s sexual journey. Shoppers at Sephora can now purchase the brand’s innovative products, like the Burn jojoba oil massage candle and of course, Maude’s best-selling vibrators Vibe and Drop.

“At our core, we’re an evergreen brand thoughtfully built for every stage of your adult life. Sephora’s launch of intimate care sets the stage for the next chapter of sexual health,” Maude founder Éva Goicochea shares.

Sexual wellness is just as important as physical and emotional health — in fact, at times they all intertwine. This launch is setting the tone for the future: sexual wellness is imperative and should be accessible.

For those wondering, Maude is now part of Sephora’s Clean at Sephora program, which highlights products that are free of ingredients like sulfates, parabens, formaldehyde, phthalates and mineral oil.

“As a company committed to creating an inclusive beauty community, growing our wellness assortment with intimate care offerings felt like a natural next step. We are thrilled to partner with Maude and look forward to introducing this innovative brand to our Sephora community,” Cindy Deily from Sephora shares.

Find Maude’s gender-inclusive sexual wellness products at Sephora.

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