John Legend Stars in Sephora Europe's Newest Holiday Campaign
The video and original song “Here It Is” have officially dropped.
John Legend is officially fronting Sephora Europe‘s 2026 holiday campaign, marking the brand’s biggest artist-led moment of the season. The Grammy winner also composed an original, unreleased track, “Here It Is,” inspired by the upcoming partnership, with the full song now streaming alongside the campaign film.
Directed by Jennifer Massaux with choreography by Nicolas Huchard, the film pairs Legend’s music with contemporary dance, set inside a Sephora store where professional dancers and the retailer’s own Beauty Advisors share the screen. “The song is really about celebrating each person who comes in there, making them feel like a star,” Legend says in a press release.
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The film centers Legend, as the dancers move around him with the brand’s signature striped gift boxes in hand. Under the tagline “Where Holidays Happen,” the campaign leans into the joy of gifting and making everyone feel special, a feeling Legend says he wanted shoppers to have the moment they walk into the store.
While you’re here, read our interview with the makeup artist behind Paloma Wool’s SS27 show at Paris Fashion Week.
