Beauty

Meet BYOMA, the Beauty TikTok-Approved Skincare Brand

With transformative skin barrier products.

By
2,684 Hypes

BYOMA, a brand that believes in uncomplicated, affordable, accessible and approachable skincare, has skin-loving products that your skin will thank you for.

Modeled as a dermatologist-loved and clinically proven skincare brand, BYOMA — created by founder and CEO Marc Elrick — formulates its products with ingredients such as a proprietary tri-ceramide complex that drastically accelerates penetration into the skin’s lipid barrier. You’re able to create your own routine with these offerings to address your specific skin concerns and to maximize the results you want to see.

“The overuse of skincare coupled with over-exfoliation means we’re seeing more and more skin issues than ever before. People are searching for short-term, quick fixes that cause more harm than good. We find that some people actually associate the signs of a broken barrier (dryness, tightness, redness, or a hot or stinging feeling when applying skincare) with a need to exfoliate skin more instead of listening to what their skin really needs,” Elrick said in an interview with Vogue.

With over 1.7 million views on TikTok, the #BYOMA hashtag displays different videos by beauty enthusiasts with a variety of skin concerns, who are giving this brand a thumbs up.

Ranging from $12 USD to $16 USD, BYOMA’s Creamy Jelly Cleanser, Moisturizing Gel Cream and Brightening Serum are bestsellers that will gently cleanse, deliver hydration and moisture to your skin, and improve the appearance and texture of your skin overall, leaving glowing results.

BYOMA can be found exclusively in Target stores or on the brand’s website.

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