Gen Alpha Beauty Brand Daise's Next Product Drop Is All About the Lips

The Hydrating Lip Balm provides up to eight hours of nourishing care.

Gen Alpha Beauty Brand Daise's Next Product Drop Is All About the Lips

The Hydrating Lip Balm provides up to eight hours of nourishing care.

Jaimee Lupton’s latest Gen Alpha-focused beauty brand, Daise, is gearing up to launch a new product designed to keep your pout soft and supple: the Hydrating Lip Balm.

The latest from Daise is packed with moisturizing ingredients like shea butter, vitamin E, coconut oil and avocado oil, leaving the lips with a full eight hours of wear. The Hydrating Lip Balm arrives in six different flavors, including “Very Vanilla,” “Watermelon Crush,” “Coconut Breeze,” “Juicy Pomegranate,” “Strawberry Kiss” and “Peppy Peppermint.” Plus, its formula is non-drying, so don’t expect a pesky white cast when the product is dry.

Daise’s other products include deodorants, body mists, body washes, exfoliating body scrubs, and bath bombs.

“That Gen Alpha girl is at the beginning of her beauty journey and there are few brands that speak to her. There are brands obviously for her older sister or her mom, but not a true beauty brand created for that 12-year-old in terms of formulation, product offering and how we market to her,” said Lupton in a press statement. “Daise encourages people to ‘come as they are’ — whatever mood or version of themselves they want to be.”