Fashion

Pantee Calls Out Meta for Deeming People in Underwear as Sexual Content

“Our society, especially social media platforms, automatically sexualize images of women.”

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Pantee Calls Out Meta for Deeming People in Underwear as Sexual Content

“Our society, especially social media platforms, automatically sexualize images of women.”

Pantee has released an open letter to Mark Zuckerberg detailing the unfair censorship in regards to what is deemed sexual content.

The brand has consistently had its content blocked by violating Meta’s sexual content policies. Since co-founders Amanda and Katie McCourt launched their sustainable underwear label last year, Pantee has faced a decrease in growth due to ads being rejected.

Women in their underwear does not equal sexual content. There’s a real issue here: our society, especially social media platforms, automatically sexualizes images of women. And it’s got to stop,” the open letter reads. “We have spoken to so many people and brands that have been unfairly censored and stifled by Meta’s algorithms unfairly categorizing and blocking their content,” it adds. 

Small businesses and content creators rely heavily on Facebook and Instagram to promote their content and connect with new audiences. Unfortunately, the Pantee’s desire to showcase its products on real bodies to promote inclusivity faces constant challenges. “From women sharing their breast cancer recovery journey to advertising post-partum sports bras, this issue extends far beyond Pantee,” McCourt explains.

Read the full letter below.

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