Fashion

Salvatore Ferragamo Names Maximilian Davis Creative Director

The emerging designer succeeds Paul Andrew, who left the brand last year.

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Salvatore Ferragamo Names Maximilian Davis Creative Director

The emerging designer succeeds Paul Andrew, who left the brand last year.

Maximilian Davis, the emerging designer who founded his eponymous label in 2020, has been named creative director of Salvatore Ferragamo. He succeeds Paul Andrew, who departed the house in April 2021.

“I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation,” Ferragamo’s CEO Marco Gobbetti said in a press release. “His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values.”

Hailing from Manchester, the Trinidadian-British creative is a London College of Fashion graduate who was shortlisted for this year’s LVMH Prize for Young Designers. Prior to launching his own label, Davis was a junior designer for Grace Wales Bonner and has also worked with Mowalola, Asai and Supriya Lele in the past.

“I am deeply honored to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house,” the designer commented. “Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation.”

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