Glossier Taps Olivia Rodrigo As Its New Face
“You look good exactly as you are.”
Olivia Rodrigo is Glossier’s newest face as the Gen-Z pop-punk princess partners with the iconic beauty brand. The three-time Grammy Award-winning singer-songwriter offers her signature subversively sweet perspective to the female-fronted company, lending her unique voice to product initiatives, creative content and more.
Rodrigo’s first Glossier campaign focuses on authenticity, centered on the motto, “You Look Good.” In an exclusive press release, the “good 4 u” singer says, “If I could send a note to the Glossier community, I’d say, you look good exactly as you are.” Dedicated to a people-first approach to beauty, the Instagram-worthy brand celebrates its wearer exactly for who they are and who they strive to be.
Among Glossier’s products, Rodrigo’s favorites are the ever-popular Boy Brow, the uber-hydrating Ultralip and the Pro Tip eyeliner for achieving that perfect wing. “I love eyeliner. Winged eyeliner is my favorite thing in the world. I think I’m getting better at my winged eyeliner game too. I just try to do it every day and statistically, I have to have improved at least a little,” Rodrigo attests.
Take a look at Glossier’s latest campaign above and visit its online store to try Olivia Rodrigo’s favorite items.
