Take an Official Look at Nike SB's 4/20 Dunk
The Swoosh continues their legacy of 4/20 drops with “Green Apple.”
According to legend, the origins of April 20 as a day to celebrate cannabis culture originated in 1971 by a group of high school students in San Rafael, California who called themselves “The Waldos.” This group of friends would meet at 4:20 p.m. to smoke and search for a rumored marijuana plants in the area, adopting “420” as a code for their endeavors. The term allegedly made its way to The Grateful Dead and was heavily adopted by their fan base.
The earliest known celebration of 4:20 as 4/20 was in 1990 when a group of Deadheads from Oakland, California distributed flyers inviting people to smoke “420” at 4:20pm on 4/20. The rest is history.
As marijuana usage continues to garner mainstream favor, brands have become less and less veiled with exclusive product honoring 4/20. Nike SB has been a purveyor in the lane, with a particularly rich history of tongue-in-cheek drops for the special date — a natural fit as skateboard and cannabis cultures have several intersections.
Since 2004, SB has delivered coveted Dunks surrounding April 20 such as the “Skunk,” “Cheech & Chong” and “Maui Wowie.” After leaked images of a four-part Fruit Pack began circulating in January, many speculated that the vibrant pairs would be part of a 4/20 rollout, which now appears to be the case.
In the gallery above, take an official look at the Nike SB Dunk Low “Green Apple.” Constructed of suede and tumbled leather, the sneaker features a muted base with vivid shades of green on the overlays, Swooshes and laces. Stay tuned for confirmed release info and pricing.
In other footwear news, take a look at our favorite sneaker Instagrams of the week.
