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Designed “FOOeveryone.”
Los Angeles-based streetwear label Foo and Foo reveals its Drop 10 titled “FOOAlways” exclusively with Hypebae.
Helmed by Elizabeth Hilfiger — daughter of Tommy Hilfiger — the brand was founded in 2017, with recent seasons increasingly focusing on sustainable practices and production, as well as inclusivity and accessibility. For her latest drop, Hilfiger created comfy everyday essentials that join Foo and Foo’s evergreen lineup of core garments that can be worn all year round.
Starring Paloma Elsesser‘s younger sibling Ama Elsesser, the “FOOAlways” lookbook spotlights loose-fitted jeans, as well as Foo and Foo-branded sweat shorts and tank tops. The pieces are paired with a black belt featuring logo hardware, in addition to an oversized denim jacket with pocket details at the front.
Peep the “FOOAlways” collection via the gallery above. Drop 10 will be available soon at Foo and Foo’s web store.