Fashion

Kim Petras Partners With EyeBuyDirect for an All-New Pride Collection

It’s time to embrace your true colors.

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Kim Petras Partners With EyeBuyDirect for an All-New Pride Collection

It’s time to embrace your true colors.

Pop icon Kim Petras partnered with online eyewear brand EyeBuyDirect on an all-new eyewear collection for Pride dubbed “Pride for All.”

Made up of eight vibrant styles, the “Pride for All” collection boasts a range of expressive eyewear that seeks to celebrate individuality and encourage sharing your true colors. Key styles in the collection include “Forever,” “Positivity” and “Mandolin.” Meanwhile, the color palette is made up of rainbow ombre, pastel pinks and blues, and dark-to-light gradients alongside clear perspex frames.

“EyeBuyDirect is all about celebrating individuality and diversity, and I think that’s so important. They support the LGBTQ+ community and are such a cool brand,” Petras says of the partnership. “Eyewear that makes you feel confident is the ultimate accessory. Matching my eyewear to my outfits is one of my favorite things to do, I think it ties everything together.”

All sales up to $50,000 USD from EyeBuyDirect’s “Pride for All” collection will be donated to benefit The Trevor Project, a non-profit that aims to prevent suicide amongst LGBTQ+ youth through counselling and education.

Check out the campaign in full above and for other Kim Petras news, listen to the singer’s latest EP, ‘Slut Pop.’

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