Luxury Towel Brand BAINA Taps Skincare Label LESSE for Limited-Edition Release
A celebration of self-care.
Celebrating self-care, the duo has created an exclusive version of the 100% Organic Cotton Bethell Bath Towel using LESSE’s signature colorway, “Mist” and “Salt.” The elegant, minimalist design is highlighted with stripe detailing.
“A love for and connection to nature is an inherent part of growing up in Australia or New Zealand. That is evident in our unique philosophy and approach to ingredients here at LESSE; and epitomized in this partnership with BAINA, from the design to materials,” LESSE’s founder Neada Deters shared in a press release. BAINA’s co-founder Anna Fahey added: “Our Bethell Bath Towel has been a firm favorite among our customers. The application of the LESSE color palette of mist and salt has translated simply and feels very intentional.”