Culture

Pepsi Ends Its 10-Year Partnership With the Super Bowl Halftime Show

“We have decided it’s time to pass the mic.”

By
2,150 Hypes

Pepsi Ends Its 10-Year Partnership With the Super Bowl Halftime Show

“We have decided it’s time to pass the mic.”

Pepsi has confirmed that it is no longer a sponsor for the Super Bowl Halftime Show.

“After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic,” the company tweeted. ”Thank you to the amazing artists and fans who helped us create some incredible moments along the way. Now on to the next stage.”

According to CNBC, the NFL renewed its contract with Pepsi. However, the deal does not include the halftime show. Over the past 10 years, the NFL and Pepsi’s partnership was reportedly worth $2 billion USD. CNBC reported back in October 2021 that” Super Bowl halftime rights could hit the market, and the NFL would seek up to $50 million USD for them.”

Details about the new sponsor have not been disclosed yet. Stay tuned while we wait for more information to surface.

Read Full Article
Share this article

What to Read Next

Jennifer Lopez Says 2020 Super Bowl Halftime Show With Shakira Was the "Worst Idea"
Entertainment

Jennifer Lopez Says 2020 Super Bowl Halftime Show With Shakira Was the "Worst Idea"

“If it was going to be a double-headliner, they should have given us 20 minutes. That’s what they should’ve done.”
20,360 Hypes

Britney Spears Reacts to Eminem's Super Bowl Halftime Show
Culture

Britney Spears Reacts to Eminem's Super Bowl Halftime Show

“I felt like I was 17 again!”
9,047 Hypes

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar Slay the Super Bowl Halftime Show
Music

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar Slay the Super Bowl Halftime Show

50 Cent makes a surprise appearance.
6,109 Hypes


Jennifer Coolidge Eats Lipstick in Uber Eats' 2022 Super Bowl Ad
Culture

Jennifer Coolidge Eats Lipstick in Uber Eats' 2022 Super Bowl Ad

While Gwyneth Paltrow eats her vagina-scented candle.
8,933 Hypes

Nike Mule-ifies the N7 Free Crater Trail
Footwear

Nike Mule-ifies the N7 Free Crater Trail

Its gearing up to be the summer of the slip-on.
1,331 Hypes

Adidas Originals Drops Forum '84 Low in "Team Power Red"
Footwear

Adidas Originals Drops Forum '84 Low in "Team Power Red"

Reminiscent of Bad Bunny’s “Easter Egg” iteration.
4,122 Hypes

Meet piéton, Seoul's Newest Designer Footwear Label
Footwear

Meet piéton, Seoul's Newest Designer Footwear Label

The emerging name dropped its first-ever capsule titled “Shape.”
800 Hypes

Palm Angels Spring/Summer Collection Brings the Tropical Vibes
Fashion

Palm Angels Spring/Summer Collection Brings the Tropical Vibes

This one’s for the maximalists.
1,651 Hypes

Emma Chamberlain Has Dropped a Matcha Lemonade Drink for the Summer
Culture

Emma Chamberlain Has Dropped a Matcha Lemonade Drink for the Summer

A collaboration between her brand Chamberlain Coffee and zero-sugar beverage label Swoon.
5,143 Hypes


Caitlyn Jenner Was Not Invited to Kourtney Kardashian's Wedding in Italy
Culture

Caitlyn Jenner Was Not Invited to Kourtney Kardashian's Wedding in Italy

The two “don’t see or speak to each other all that much.”
7,512 Hypes

Bella Hadid Is Killing the Red Carpet Game at Cannes Film Festival
Fashion

Bella Hadid Is Killing the Red Carpet Game at Cannes Film Festival

Featuring archival pieces from Versace and Chanel.
2,736 Hypes

Loops Beauty’s Hyper Smooth Hydrogel Mask Has a Solution to Those Pesky Dark Spots
Beauty

Loops Beauty’s Hyper Smooth Hydrogel Mask Has a Solution to Those Pesky Dark Spots

Masking hyperpigmentation one sheet at a time.
3,467 Hypes

Iris Law Serves Garage Glam Donning New Bixie-Mullet
Beauty

Iris Law Serves Garage Glam Donning New Bixie-Mullet

Rockstar status is in full effect.
754 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.