Fashion

Peachy Den's Paris Pop-Up Is Open for Business

The new pop-up marks the brand’s first-ever retail space outside of London.

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1,575 Hypes

Peachy Den's Paris Pop-Up Is Open for Business

The new pop-up marks the brand’s first-ever retail space outside of London.

Following the cult label’s first pop-up in London‘s Soho back in 2021, Peachy Den has unveiled its first international pop-up store in Paris.

Peachy Den’s new Paris location will be open to customers for a limited time during the month of June. Parisian customers will be the first to see the brand’s all-new swimwear collection, designed in collaboration with Luna Blaise. The new collection isn’t set to launch for a few weeks, but customers visiting the pop-up store will be able to purchase it before anyone else.

“We are so excited to be in Paris this week. Paris has a reputation as the heart of fashion so we really wanted to create a space that reflected the Peachy sensibility but also played up to the high standards set by our stylish Parisian peaches,” brand Founder Isabella Weatherby shared in a statement.

Each element of the store has been carefully curated with Peachy Den’s minimal design ethics at the heart, with PVC curtains and curved rails hand-chosen by set designer Clara Boulard.

The new Peachy Den Paris pop-up is open from June 8-12. For more on Peachy Den, check out the brand’s latest “Sporty Noughties” drop.
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