Peachy Den and Olivia Neill Enter Carrie Bradshaw's World
In their first co-designed collaboration.
Getting dressed with your girls just got a whole lot more fun. Peachy Den teamed up with podcaster and internet It-girl Olivia Neill for their first-ever collaborative collection, taking inspiration from the iconic wardrobe scene in Sex and the City and the chaotic fun of getting ready with your besties.
After Neill appeared in the London label’s Fall 2024 campaign, the 20-piece collection sees her step into a co-design role, bringing her dream Fall/Winter wardrobe to life. Think ’90s-inspired cropped tailoring, party-ready pieces, co-ords and a playful pop of purple, all balancing femininity with a sporty edge. Designed to take you from chill plans to late-night outings, the lineup is packed with pieces made to earn a permanent spot in your rotation.
The collection feels even more intimate with Neill adding some super personal touches. Styles are named after Neill’s friends, while her cats inspired the Phil Faux Fur Coat and Hector Tuck Bag. Elsewhere, the Bella Merino Layered Cardigan in “Guinness” nods to her Irish roots.
The accompanying campaign recreates the Sex and the City dressing-room scene through Peachy Den’s own lens, celebrating friendship, self-expression and the ritual of getting ready together.
The collection is now available at Selfridges London, Peachy Den stores and the brand’s website.
In other news, Balenciaga dropped a skiwear collection that’s both ready for the slopes and the streets.
