Justine Skye and AI-Powered Wig Brand, Parfait Join Forces for Capsule Collection
The women-owned boss brand centered around women of color and haircare endorses their first celebrity.
The demand for wigs and hair extensions has grown exponentially in recent years and Parfait, a women-powered brand with tech expertise, has struck gold with their AI DTC offering.
CEO Isoken Igbinedion, CMO Simone Kendle, CTO Ifueko Igbinedion and COO Marlyse Reeves are a quartet of fiercely sharp and educated women who launched the Parfait brand in April of 2022. The team of women have backgrounds in top tech and science firms such as Amazon, IBM and NASA, making it no surprise that the ladies were able to hit on a winning formula. The brand offers its customers numerous textures, colors, length and style options, and virtual skin tone matching and consultations.
Since April, the Parfait has been on fire with new wig innovations and partnerships, its most recent being with artist Justine Skye, unveiling the Justine Skye x Parfait Capsule Collection during New York Fashion Week. ‘”We are so excited to partner with Justine Skye, whose talent and style totally embodies what we consider to be the Parfait woman,” says CEO Isoken Igbinedion. The partnership includes Skye’s own wig collection in collaboration with the luxury hair brand.”
With a passion for all women’s hair issues and an emphasis on Black women’s hair, Parfait was able to bridge the generational gap and choose an ambassador representing all forms of relatability and accessibility. “Working hands-on with a celebrity like Justine Skye is a moment that we’ve truly been waiting for. We are huge fans of Justine Skye and we think her fanbase will be eager to engage and explore her wig collection with us.” says CMO Simone Kendle.
The Justine x Parfait Capsule Collection is now available via the brand’s website.
