Fashion

Ye Files Trademarks for Donda Sports Apparel and Accessories

In addition to athletic services offering training sessions, competitions and more.

By
1,071 Hypes

Ye Files Trademarks for Donda Sports Apparel and Accessories

In addition to athletic services offering training sessions, competitions and more.

Ye, who recently announced the termination of his partnership with Gap, is now looking to expand his Donda empire. The rapper recently filed new trademarks for Donda Sports, Dove Sports and Donda Doves, which will be dedicated to sportswear and related accessories.

As reported by TMZ, the documents suggest that Donda Sports includes items like bags, fanny packs, luggage, wallets, umbrellas, blankets, T-shirts, jackets, hats, shoes and more. Dove Sports will be used for athletic services offering training sessions, competitions, tournaments, camps, seminars, field trips, workshops and more, while Donda Doves is for sports equipment and accessories including baseball hats, basketballs, hockey pucks, posters, mugs, sporting goods and online retail stores.

Ye recently took headlines for ending his 10-year deal with Gap. The rapper told CNBC that the retailer did not let him have a say in pricing, colorways and stockists. He said in the interview, “It was very frustrating, it was very disheartening, because I just put everything I had. I put all of my top relationships… And sometimes I would talk to the guys, the heads, the leaders, and it would just be like I was on mute or something. Our agenda, it wasn’t aligned.”

Stay tuned as we learn more about Donda Sports, Dove Sports and Donda Doves.

Read Full Article
Share this article

What to Read Next

Ye Is Making Students (And Their Parents) Sign NDAs To Attend Donda Academy
Entertainment

Ye Is Making Students (And Their Parents) Sign NDAs To Attend Donda Academy

Currently, 100 students are enrolled with 16 full-time teachers.
3,654 Hypes

All the Brands and Companies That Have Dropped Ye (So Far)
Fashion

All the Brands and Companies That Have Dropped Ye (So Far)

Brands continue to cut ties with the rapper due to his problematic behavior and remarks.
8,917 Hypes

Employee Calls Out adidas For Silence Regarding Ye's Antisemitic Tweets
Culture

Employee Calls Out adidas For Silence Regarding Ye's Antisemitic Tweets

“Until adidas takes a stand, I will not stand with adidas,” says the brand’s Director of Trade Marketing.
3,058 Hypes


Ye Is Selling Yeezy and Balenciaga Hoodies for Just $20
Entertainment

Ye Is Selling Yeezy and Balenciaga Hoodies for Just $20

Alongside samples from his partnerships with Gap and adidas.
907,622 Hypes


Sneaker-Heel Royalty Ancuta Sarca on SS23 at London Fashion Week
Fashion

Sneaker-Heel Royalty Ancuta Sarca on SS23 at London Fashion Week

“I have been waiting for a long time to show my work in real life to people.”
5,958 Hypes

JW Anderson's SS23 Showcase Starred Emily Ratajkowski In a Soho Casino
Fashion

JW Anderson's SS23 Showcase Starred Emily Ratajkowski In a Soho Casino

Complete with keyboard dresses, fish in plastic bags and giant silver orbs.
4,022 Hypes

9 Sneakers Releasing This Week
Footwear

9 Sneakers Releasing This Week

Including AJ1s, AJ5s and the Salehe Bembury x Crocs “Tide.”
2,684 Hypes

London Fashion Week SS23: Day 2 Highlights
Fashion

London Fashion Week SS23: Day 2 Highlights

Including Dilara Fındıkoğlu, Molly Goddard and Feben.
3,032 Hypes

The London-Based Designer Championing Post-Consumer Waste Reveals First RTW Sneaker
Footwear

The London-Based Designer Championing Post-Consumer Waste Reveals First RTW Sneaker

Helen Kirkum and everything you need to know about her London Fashion Week presentation.
926 Hypes

Lori Harvey’s Mini Baby Braids Are Bound To Be Hot Fall 2022 Hair Inspiration
Beauty

Lori Harvey’s Mini Baby Braids Are Bound To Be Hot Fall 2022 Hair Inspiration

Leave it to Harvey to curate a hot trend for the cooler months.
32,747 Hypes

Disposable Sex Toys Are the Sex Industry's Latest Catch-22
Sex & Dating

Disposable Sex Toys Are the Sex Industry's Latest Catch-22

Inclusive, yes. Sustainable? Not so much.
2,892 Hypes

The Most Popular Footwear at New York Fashion Week SS23
Footwear

The Most Popular Footwear at New York Fashion Week SS23

From slides to sneaker-heels.
6,350 Hypes

Cardi B’s Massively Long French Manicure Has Been Dubbed "Courtroom" Nails
Beauty

Cardi B’s Massively Long French Manicure Has Been Dubbed "Courtroom" Nails

Will the nails last her through 15 days of community service though?
7,699 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.