Fashion

Venus Williams Stars In Lacoste’s Latest Campaign

Together with Saniyya Sydney, who recently starred as a young Venus in the film ‘King Richard.’

By
3,786 Hypes

Venus Williams Stars In Lacoste’s Latest Campaign

Together with Saniyya Sydney, who recently starred as a young Venus in the film ‘King Richard.’

Lacoste is back with a new collection campaign starring tennis champion Venus Williams and actor Saniyya Sidney, who recently portrayed the role of a young Williams in the Academy Award-winning film, King Richard

The campaign comes in two separate releases highlighting pieces from both the Spring/Summer 2022 and Fall/Winter 2022 collections. Captured by Irish photographer Ronan Gallagher, the visual direction combines a documentary format with a contemporary street fashion feel. In addition to the release is a short film directed by the talented young duo, Kenten.

The SS22 chapter celebrates the brand’s new tone of voice with a plot that tells a story of unexpected occasions. Showcasing a series of elevated sports-inspired pieces, the narrative features an impromptu meeting between the brand’s newest ambassador Williams and a young Lacoste fan played by Sidney.

Meanwhile, The FW22 chapter follows a short scene of a young teenager returning a white Lacoste jacket to its unexpected owner, Williams. In that instance, the two leads realize that they have the same piece of clothing bearing the brand’s signature crocodile embroidery. The film closes with the two women playfully moving their ways, an ode to the tennis player’s iconic courtside dancing.

In early 2022, Lacoste introduced Venus Williams as its new global ambassador. Alongside, the brand also debuts its line of new silhouettes under the vision of its creative director, Louise Trotter.

Take a look at the campaign’s official photo via the gallery above. Lacoste’s SS22 and FW22 are available on the brand’s website.

Read Full Article
Share this article

What to Read Next

Louise Trotter Departs Lacoste After 4 Years as Creative Director
Fashion

Louise Trotter Departs Lacoste After 4 Years as Creative Director

The designer showcased her last runway in September 2021.
3,864 Hypes

Goop x Lacoste Reimagine Gwyneth Paltrow’s Top Style Moments as a Tenenbaum
Fashion

Goop x Lacoste Reimagine Gwyneth Paltrow’s Top Style Moments as a Tenenbaum

Including her iconic striped polo dress.
1,567 Hypes

Iconic '90s Girl Group TLC Stars in Good American's New Campaign
Fashion

Iconic '90s Girl Group TLC Stars in Good American's New Campaign

“We’re proud to be a part of a campaign that’s about celebrating real women, with real curves.”
1,678 Hypes


Watch Beyoncé in Tiffany & Co.'s Latest "LOSE YOURSELF IN LOVE" Campaign Film
Fashion

Watch Beyoncé in Tiffany & Co.'s Latest "LOSE YOURSELF IN LOVE" Campaign Film

Accompanied by the musician’s hit track “SUMMER RENAISSANCE.”
861 Hypes

The adidas Originals Puffylette Is Like a Pillow for Your Feet
Footwear

The adidas Originals Puffylette Is Like a Pillow for Your Feet

A puffy, padded version of the Adilette.
3,881 Hypes

Buzzy Korean Label YUNSÉ Drops FW22 Collection, "POSH WEAPON Ⅱ"
Fashion

Buzzy Korean Label YUNSÉ Drops FW22 Collection, "POSH WEAPON Ⅱ"

Vibrant patterns and colors paired with must-have essentials.
3,805 Hypes

FYI, Makeup Revolution Just Released a "Clueless" Collection
Beauty

FYI, Makeup Revolution Just Released a "Clueless" Collection

Transform into a Total Betty!
5,212 Hypes

Nike Adorns the Dunk Low in "Fur & Bling"
Footwear

Nike Adorns the Dunk Low in "Fur & Bling"

A pair for the cozy season.
11,393 Hypes

The Internet Thinks Harry Styles Spat on Chris Pine at Venice Film Festival
Entertainment

The Internet Thinks Harry Styles Spat on Chris Pine at Venice Film Festival

The ‘Don’t Worry Darling’ drama continues.
9,339 Hypes

Stine Goya's FW22 "Inside Out" Collection Is Here
Fashion

Stine Goya's FW22 "Inside Out" Collection Is Here

Bold prints and colors on outerwear, dresses and more.
1,082 Hypes

Harry Styles Wins the Red Carpet Game at 2022 Venice Film Festival
Fashion

Harry Styles Wins the Red Carpet Game at 2022 Venice Film Festival

The star brought the ’70s to the city for the premiere of ‘Don’t Worry Darling.’
4,198 Hypes

BIBI Confirmed to Join Second Season of Netflix's 'Sweet Home'
Film & TV

BIBI Confirmed to Join Second Season of Netflix's 'Sweet Home'

Starring alongside original cast members including Song Kang.
6,172 Hypes

How 6 Real People Style Bephies Beauty Supply
Fashion

How 6 Real People Style Bephies Beauty Supply

Outfit inspo straight from our IG community.
1,384 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.