Fashion

Elizaveta Porodina Captures Wolford's FW22 Collection

Exploring freedom of expression.

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1,714 Hypes

Elizaveta Porodina Captures Wolford's FW22 Collection

Exploring freedom of expression.

Austrian brand Wolford has unveiled its highly imaginative international Fall/Winter 2022 campaign, captured by innovative artist Elizaveta Porodina.

“Wolford is legendary to all fashion photographers. This campaign explores the idea of a challenge within the human condition — the body, the mental fragments of a person and their placements in space — motivations made possible only by such an iconic brand,” the photographer shares in an exclusive press release.

Presenting truly inventive images, Porodina and Wolford explore fluid modes of being, blurring the lines that divide gender and sexuality, resulting in an experimental and painterly campaign. Featuring a male model, the campaign demonstrates the brand’s enduring commitment to inclusivity and welcomeness.

CCO Silvia Azzali seconds this sentiment, stating, “Here at Wolford, we are so thrilled to have such an influential female photographer as Elizaveta on board. We are convinced that her visionary and creative artwork will take our fashion iconography to even higher levels of inspiration and confidence for all.”

Take a look at Wolford’s FW 22 campaign in the gallery above.

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