Fashion

Ukrainian Brand Zhilyova Professes a Bright Future With Genesis Collection

Set in a surrealist landscape.

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40,364 Hypes

Ukrainian Brand Zhilyova Professes a Bright Future With Genesis Collection

Set in a surrealist landscape.

Ukrainian lingerie brand Zhilyova‘s latest campaign Genesis reveals a prophetic vision of its home country’s future.

Captured months before Russia’s brutal invasion of Ukraine, the melange of sultry and confidence-inducing bras and lacy bodysuits. Using a fantastical environment filled with fabricated lush trees, celestial planets and dusky deserts, Genesis urges us to find strength in our found families — the tribes filled with those who see and support one another. “Genesis is our loud manifesto that shows we are ready to overcome anything on our path, becoming stronger and wiser with every step,” Zhilyova shares in an exclusive press release.

She continues, “When we were working on the idea of the campaign with photographer Natalia Ivanova, we wanted to create a vision of learning how to work and live together for a better tomorrow. In the midst of an outrageous invasion of Russia into Ukraine — this message appears to have a much more symbolic meaning.”

Romantic crimson balconette and plunging bras are paired with show-stopping garter belts, while a long-sleeved sheer bodysuit boasts a flirtatious front keyhole for extra sex-appeal. Meanwhile, coquettish lilac thigh holsters arrive with strappy ties down the leg, delivering an unexpected, eye-catching detail. Elsewhere, high-neck bodysuits with floral embroidery is beautiful enough to be worn with in an everyday settings with the perfect pair of jeans or mini-skirt.

Take a look at Zhilyova’s Genesis collection in the gallery above and is available to shop on the brand’s website.

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