Fashion

PUMA and Perks and Mini's BIO/VERSE FW23 Meets You Between IRL and URL

A football-inspired lineup introduced via a Web3-powered campaign.

1,357 Hypes

PUMA and Perks and Mini's BIO/VERSE FW23 Meets You Between IRL and URL

A football-inspired lineup introduced via a Web3-powered campaign.

PUMA and Perks and Mini have joined forces for the third installment of the PAM/PUMA BIO/VERSE project.

Known for magnetic graphic designs that incorporate at least 20% recycled materials, the latest collaboration includes reimagined sports uniforms, accessories and footwear. The apparel lineup showcases standout pieces like the Stadium Jacket and Velour set, adorned with “Psy-activ” club-inspired emblems and a floral pattern. The PUMA x P.A.M. starting XI presents a special long-sleeved jersey with a vintage-inspired collar and collaborative branding.

Complementing these are Flight Pants in two colorways, featuring cargo pockets and adjustable cuffs, as well as the pregame Stadium Jacket and warm-down Velour Top and Pant set. Versatile Graphic Hoodies and Graphic T-shirts complete the collection. Meanwhile, the footwear selection boasts iconic styles such as the Cell Dome King, Plexus and Suede, each showcasing unique PUMA x P.A.M. elements. Rounding out the accessory offerings, there’s also an exclusive Duffle Bag and Cap.

PAM/PUMA BIO/VERSE FW23 is now available at select locations, including PUMA flagship stores, P.A.M. Stores, online and chosen stockists. Don’t miss the campaign in the gallery above, which blurs the lines between reality and the studio, featuring renderings of psychic mutation bridging different worlds.

In case you missed it, Lounge Underwear launches “FeelYourBreast” Campaign to raise awareness.

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