Culture

Lounge Launches "FeelYourBreast" Campaign to Raise Awareness

Starring over 20 women who have all been personally affected by breast cancer.

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Lounge Launches "FeelYourBreast" Campaign to Raise Awareness

Starring over 20 women who have all been personally affected by breast cancer.

Breast cancer is the second most diagnosed cancer for women under 30, with over 50,000 women each year diagnosed. As a result, UK-based lingerie label Lounge is continuing its annual FeelYourBreast campaign, for a fifth year running. So far, the ongoing campaign has raised over £600,000 GBP since it began, and aims to encourage women to regularly check their breasts for any early signs.

As part of the campaign, Lounge is releasing limited-edition “FeelYourBreast” thongs, only available during the month of October. Customers will receive two free thongs with every purchase over £40 (approx $48 USD) with a portion of each order’s proceeds donated to The Lounge Foundation.

Alongside the campaign, Lounge is hosting “the Boob Box,” a UK tour across colleges which aims to encourage students to check their breasts and be aware of the signs associated with breast cancer.

For more information, head to the Lounge website.

In other news, Paloma Wool SS24 explores the beauty of ageing.

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