Alicia Silverstone Recreates This Iconic 'Clueless' Scene
Nearly 28 years after the film premiered.
Alicia Silverstone is bringing the ’90s back. The actor, who famously played Cher in Clueless, recreated a scene from the 1995 film for a Rakuten Super Bowl ad.
“Don’t bug,” she says referencing her iconic line. “Your girl is back.” In the 15-second ad, Silverstone is rockin’ the classic yellow plaid two-piece matching set.
Of her decision to do the Rakuten ad, she told PEOPLE, “Rakuten makes it easy to save while you shop, and working with them to revive Clueless for the Super Bowl stage made sense with how much Cher loved shopping — no doubt she would have tons of Cash Back.”
In addition to the Rakuten ad, Silverstone recently channeled Cher on social media. In July 2022, she shared a video montage on TikTok in honor of the film’s 27th anniversary. “27 years ago, a bad bitch was born. Happy anniversary, Cher! #Clueless #AsIf #90s,” Silverstone wrote at the time.
Check out the Rakuten ad above and revisit Silverstone’s TikTok video below.
@aliciasilverstone 27 years ago, a bad b*tch was born 😉💁🏼♀️ Happy anniversary, Cher! 💛 #Clueless #AsIf #90s ♬ big energy x clueless – Alicia Silverstone